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Simon Brandon-Lai

Simon Brandon-Lai

Simon Brandon-Lai, Sport Management Department, co-authored an article, “Organizational Impression Congruence: A Conceptual Model of Multi-level Impression Management Operation in Sport Service Organizations,” that was published in Sport Management Review. In the paper, the authors addressed ways in which images projected by actors at different organizational levels combine to produce in/coherent consumer impressions. Conceptual links between these impressions and related outcomes (e.g., consumer trust, psychological connection, and re-patronage intentions) are discussed.