Our graphic identity — logo, colors, typefaces and design elements — represents SUNY Cortland and serves as a cornerstone for all of our communication efforts. When applied consistently and repeatedly, our graphic identity connects audiences with the university. The graphic elements and standards will provide guidance and direction as you convey SUNY Cortland’s brand identity.
The primary logo is SUNY Cortland’s institutional logo and represents the university in its entirety.
The mark is used to identify everything we communicate through our website, print communications, presentations, social media sites and signs. Having a clear and consistent visual identity helps build greater recognition for and awareness of the campus. It also promotes the quality of SUNY Cortland’s academic experience.
The secondary mark is a graphic element available for use by the campus community in a variety of applications. It can be used alone or with a "Cortland" or area lockup. The secondary mark can stand alone or be used in conjunction with SUNY Cortland’s primary logo. The secondary mark does not replace the institution’s primary logo.
A complete list of color variations is shown in the Color Options section.
To download the secondary mark and the versions with the Cortland lockup, log on to myRedDragon and follow the instructions on the Tech Help tab.
To obtain a secondary mark with a lockup with your department, office or organization's name, please complete the Secondary Mark Request Form (Cortland login required).
Use of the SUNY Cortland logos and university seal is governed by the SUNY Cortland Communication Guide.
If you would like the Cortland secondary mark, log in to myRedDragon and visit the Tech Help tab.
For an area-specific mark, please use the Secondary Mark Request Form.
To use the badge, please contact the Marketing Office at 607-753-2519 or email@example.com.
To use the university seal, please contact the Marketing Office at 607-753-2519 or firstname.lastname@example.org.
Consistent and proper use of the logo is essential for ensuring the desired perception of SUNY Cortland. Likewise, the integrity of the SUNY Cortland brand diminishes when the logo is incorrectly applied. The exact arrangement and proportion of the logo must not be altered in any way.
When reproduced in color, the logo must use the PMS, CMYK, RGB or web color equivalents identified in the Colors section of this guide.
The logos may be enlarged or reduced in size as required.
The minimum size of the logo is often determined by the method of reproduction or fabrication. The minimum size, using optimal reproduction methods, can be measured by the height of the “C” at 1/4”.
The logo should be used only at a size that does not compromise quality and legibility.
The logo must not be crowded or overwhelmed by other elements.
“Clear space” refers to the area surrounding the logo that should be kept free from visual distraction.
No graphic element or text of any kind should be placed within this clear space unless otherwise shown in this manual. The recommended clear space of the primary logo is equal to the x-height of the “n” in the logo.
(X = height of the letter n) as shown below.
The secondary mark uses the height of the bottom serif in the “C” represented by “A,” a clear space of “A X 2” is required around the logo wherever it is utilized to ensure that it retains readability.
The official university colors, Cortland Red, white or black, should be used to reproduce the logo. Gold, bronze, silver and copper also are acceptable.
The SUNY Cortland logo must be used as the primary graphic identifier in all communications. Separate logos that represent individual units or programs are not permitted.
Use of the Cortland logo along with the name of a department, office, club or other group should follow the guidelines listed here. These guidelines apply to apparel, signage, banners and promotional items such as bags, mugs, nametags or other giveaways.
The Marketing Office will place the names of offices, departments, student clubs and groups beneath the SUNY Cortland logo for use on apparel or signage.
For more information, please contact 607-753-2519 or email@example.com.
Consistent and proper usage of the logo is essential.
If you are faced with using the logo in an application that you find questionable or not included in this guide, please contact the Marketing Office at firstname.lastname@example.org.
The integrity of the SUNY Cortland brand diminishes when the logos are incorrectly applied. Any variation or alteration, however small, is unacceptable.
The athletics logo may be used only for visual communications pertaining to athletics, alumni events and student recruitment. Use of the athletics logo must be approved by the Marketing Committee in conjunction with the Athletics Department.
SUNY Cortland forbids unauthorized use of its athletics logo. Individuals who violate the university’s athletics logo guidelines will be referred to legal counsel for the State University of New York System.
Departments and offices that have received approval to use the logo may obtain it from the Marketing Office at email@example.com or 607-753-2519.
A specific graphic identity system is available for use by SUNY Cortland sport clubs.
The university seal is used only for diplomas, legal and official records, transcripts, any other legal agreements binding SUNY Cortland, printed programs presented at academic ceremonies as well as presidential communications and awards.
The official university colors, Cortland Red, white or black, should be used to reproduce the seal. Gold, bronze, silver and copper also are acceptable.
The Red Dragon illustrations and details are additional images associated with SUNY Cortland’s graphic identity system. They are available to campus community members for use as a design element in promotional materials.
Selecting the images will open them in a new tab from which you can download the full-size image.
These background images may be used for desktops and videoconferencing applications. Click the image to open the high resolution version in a new window.
Athletic venue backgrounds are also available.
Mac — To download your background, select the image you would like to use.
Windows — To download your background, select the image you would like to use.
For videoconferencing apps — After downloading, follow the application's help to add the background. Note that the image may appear backward to you, but it will display correctly for others.
Tap the image you prefer to open the high-resolution version in a new window.
Tap the image you prefer to open the high-resolution version in a new window.
iOS devices — To download your wallpaper, select the image you would like to use.
Android devices — To download your wallpaper, select the image you would like to use.
New stickers and GIFs are available to help you display your Red Dragon Pride. Visit our page on GIPHY or search "SUNY Cortland" to add them to your photos on social media.
In the summer of 2012 Ithaca College and SUNY Cortland began a Licensing and Trademark Enforcement program for the Cortaca Jug football game. The two schools, participants for 53 years in the annual football game, became co-owners of the registered trademark "Cortaca" and partners in a trademark and licensing program for “the biggest little game in the nation.”
Any vendor creating merchandise (apparel, bags, writing utensils, mugs, etc.) bearing the protected term "Cortaca," whether for on-campus departments or organizations, or for third party vendors to sell in stores, must be set up as an official licensee and go through an approval before using the term on any merchandise.
Vendors /official licensees have access to the exact color values
Colors must be solid only (no prints, patterns, tie-dye, gradient fills)
Colors allowed on Cortaca merchandise include
SUNY Cortland’s official colors are red and white and should be used in all internal and external materials. Black is included in our primary palette because it appears in the logo.
The color value used depends on the medium:
Brand collateral should lean heavily on our primary colors of red, white and black. The primary red should be used in a significant and meaningful way to act as the identifying color of the university.
The secondary colors may not be used in place of the primary colors or become the predominant color for a school, center, institute, department/office or program.
These softer, more muted colors reinforce our brand while complementing the vibrant, saturated red (PMS 186) from our primary palette.
Restraint must be used with secondary colors. It is important to maintain a sense of hierarchy, balance and harmony when using this color palette
A palette of warm and energetic tertiary colors also is available. These colors are intended to complement the primary and secondary colors and should be used sparingly. They may not function as the predominant color in any print or digital materials.
The use of the tertiary palette requires approval from the Marketing Office. To receive permission, along with the color values, please email firstname.lastname@example.org.
Utopia is ideal for headlines, subheads or body copy. To request Utopia, please call the Marketing Office at 607-753-2519.
Agenda is ideal for subheads, body copy and captions. Agenda may be downloaded from the Tech Help tab in myRedDragon.
Abolition is only for limited use by the Marketing Office. It is always used sparingly as an accent font. It works well for simple headlines, subheads, pull-quotes and environmental graphics. Never use Abolition for body copy.
When using Utopia at smaller point sizes, Utopia Caption is preferred for legibility.
When using a web-based platform such as Canva, Open Sans and Times Neue Roman may be used to replace Agenda and Utopia respectively.