Fall 2021 Guidance/COVID-19 Information

Logo Guide/Request

SUNY Cortland’s Marketing Office now offers a logo creation service for sport clubs. Work with a designer to develop or edit a logo that represents your club and shows your Red Dragon Pride. 

Requesting your new or revised logo is easy. 

Logo options

There are two approaches to creating a new logo:

  • Select one of the prepared logo options (below) that can be quickly modified with your club’s name.
  • Or, if you want to play a larger role in the creative process, you can request a custom logo. In the request form, you will have the option to select up to three official Red Dragon illustration elements and a club-related icon or graphic to be added.

For pre-existing logos:

  • Pre-existing logos should be submitted for brand standard review. "Pre-existing logos" refer to your club's current logo being used.
  • You may also submit your club's pre-existing logo to be assisted in creating a cleaner version.
    Note: This does not mean that creation of a new logo, this is only to help current pre-existing logos in order to be reproduced properly for apparel, social media, etc.
  • If necessary, minor edits will be made to your club's pre-existing logo in order to fit club brand standards.

View prepared logo options

You can request one of these logos with your club’s name.

Sport club logo examples 1 through 7

Sport club logo examples 8 through 14









If you do not see a prepared option that suits your club, you can submit details for a fully custom logo in the request form.

Get your logo

  1. Request
    Submit the request form.
    Sport Club Logo Request
  2. Process
    • Prepared: You will receive your final logo within three business days.
    • Custom: You will receive a proof for your review in 7-10 business days. At this time you can review the logo and have the option to suggest revisions.Once the review is complete and agreed upon, you will receive your final logo.
    • Pre-existing: Once you submit your pre-existing logo, a timeline will be determined based on what you are looking for.
  3. Download
    Once the designs are finalized, you will receive an email with the various file formats available for download.
  4. Use
    Start using your club’s logo on apparel, social media and other needs!

Please review the guidelines below for best practices.

Usage guidelines

Please follow these best practices to ensure consistent use of your sport club’s new logo.

Minimum size

Make sure the logo remains in proportion (not stretched or distorted) when resizing. For legibility, the minimum recommended height is 1”.

Clear space

The logo shouldn’t be overwhelmed by other images or text. No other element should appear within a reasonable margin of the logo.

Acceptable clear space
Red box represents text or an image

Women's soccer club logo with feirce red dragon head, claws and tail, showing the proper clear space distance using a red box.

Unacceptable clear space

Women's soccer club logo with feirce red dragon head, claws and tail, showing the incorrect clear space distance using a red box.

Modifications

Avoid modifying your logo in any way, including cropping, using elements separately, rotating or reversing, and adding graphic effects or filters. 

Once received, the logo should not be edited. If you find you need a change to your logo (for example, your club’s name changes), please contact Reneé Novelli, senior visual media specialist. Requests for edits should be kept to a minimum. 

Completed logos

Examples of other Sports Club logos.

Examples of current sports club logos, Baseball, Danceworks, ESports and Golf.

Examples of current sports club logos, Gymnastics, Men's Ice Hockey, Men's Rugby, Taekwondo, Women's Ice Hockey and Field Hockey.

Apparel

When ordering shirts, jerseys and other apparel, submit your concept to Matt Nuesell, assistant director of recreational sports for intramural sports and sport clubs, for approval before ordering. 

Screen printing

Your logo will be able to be reproduced on most apparel for your club.

Please send the vector file (EPS) to the printer in order for the logo to be reproduced properly.

Embroidery

For embroidered hats, backpacks and other apparel or accessories, your club's full logo may not be able to be reproduced. In that case you will receive an embroidery logo, which is made up of text only to be able to be reproduced correctly for this medium.

Please send the vector embroidery file (EPS) to the printer in order for the logo to be reproduced properly.

Preferred vendor

Graph-Tex, Inc.
46 Elm St., Cortland, NY 13045
1-800-417-7791

gtsales@graph-tex.com

Other vendors may be used with approval from Matt Nuesell.