Campus calendar
- Check the calendar before scheduling your event. You want to avoid conflicts with other events targeting the same audience.
- To list an event on the university’s main calendar, you must fill out the campus event form. It is not optional.
- The form should be completed at least two weeks prior to your event. We cannot guarantee that forms submitted later than that will be published.
- Keep the event title short; two to four words.
- Avoid generic titles. Your title should at least tell readers what the event is about. For example, instead of “Wellness Wednesday event” or “Sandwich Seminar,” try something like “How to party safely” or “New campus literary journal.”
- Keep the description focused on what the event is and why people should go. You only have 250 characters, so you must write tightly.
- Avoid jargon and words that a sixth grader might stumble over. A calendar item is a marketing piece – you are enticing people to attend, so the more accessible, the better.
- The Communications Office may contact you for clarification or additional information. We reserve the right to do minor editing.
Visual messaging screens
- All requirements for listing an event on the public calendar also apply to the visual messaging screens, starting with the completion of the campus event form.
- Think of messaging screens like highway billboards; something that people see for a few seconds while passing by. That means less is more when it comes to word count, and an attention-getting image is important.
- Screen messages are limited to 72 characters.
- For the visual element of your post, you can submit a horizontal piece of graphic art created in Canva, Photoshop or some other program that combines visuals with text. You can also submit a photograph that illustrates your text. Files should be sent as JPEG or PNG images, not PDFs.
- Instead of vertical images like flyers, send the individual files for each visual element, since we will need to reformat them to fit the horizontal screens.
- The Communications Office reserves the right to do minor editing or substitute photography from the university’s media library.