Fall 2021 Guidance/COVID-19 Information

Templates

Department/office newsletters

Please visit the Newsletter Guidelines and Tips page for resources to create an engaging piece.

Microsoft Word templates

Open House

Please submit your completed department fliers and letterhead to Michael Bersani, assistant director of admissions communications, for final approval. The Admissions Office will cover the printing cost of up to 200 fliers per department for Spring Open House.

Templates for department flyers and the majors outline are temporarily unavailable. Please contact the Marketing Office for assistance.

Office/department letterhead

Place an order for hard copy two-color letterhead or contact the Marketing Office to request one- or two-color digital letterhead files.

Proposal or report template

PowerPoint templates

Instagram templates

Instagram templates with placeholder images and text

Download the three Instagram templates (ZIP). They can be edited in Photoshop or a web-based image editor such as Photopea.

Event announcement template

Use the outline below for invitations, emails, announcements or posters related to on-campus events.

Event outline and tips

Format

  1. Event Title (use Agenda bold) 
  2. [day], [month] [date], [year]
    [start time] to [end time]
    [location] 
  3. Description
    • Explain the event in a few sentences.
    • Are attendees required to sign up? If so, is there a deadline?
    • Where is more information available? Link to a webpage or attach a document if appropriate.
  4. Contact information
  5. Accommodation statement

Example

Writing style workshop

Monday, May 24, 2021
11 a.m. to noon
Brockway Hall Jacobus Lounge

Join the Marketing Office for a discussion of the SUNY Cortland Writing Style Guide. Topics will include campus locations, dates and times, punctuation, professional titles, preferred terms and any questions from the group.

Registration is not required. Bring any piece of writing you would like to edit.

Learn more about writing style in the Brand Identity Guide. For more information, contact Monica Edwards at 607-753-4699 or monica.edwards@cortland.edu.

To ensure all campus community members can fully participate in this event, please contact the Marketing Office at 607-753-2519 for questions about accessibility or to request accommodations.

Tips

Dates

  • Include and spell out the day of the week, followed by a comma.
  • Abbreviate Jan., Feb., Aug., Sept., Oct., Nov. and Dec. Write out March, April, May, June and July.
  • Use a numeral and do not include ordinals (1 rather than 1st).

Times

  • Leave out :00 for times on the hour.
  • Include a.m. and p.m.
  • Use “to” or a hyphen for time spans.
  • It is unnecessary to repeat a.m. or p.m. for times within the same span (1-3:30 p.m., but 11 a.m.-1 p.m.).
  • Use noon and midnight instead of 12 p.m. and 12 a.m.

Locations

  • Use building name followed by room number (Old Main, Room 110).
  • See the SUNY Cortland Writing Style Guide for the list of building names and rooms without numbers.

Titles

  • Courtesy titles (Dr., Mrs., Mr.) are only used for formal events.
  • Capitalize professional titles when used before a name but not when used after.

Phone numbers

  • List full number, including area code.
  • Separate with hyphens rather than parentheses or periods.

Punctuation and symbols

  • Follow periods, colons and semicolons with only one space.
  • Do not use a comma before “and” in simple lists.
  • Use exclamation points rarely.
  • Make sure apostrophes and quotation marks are curved.
  • Write out the word “and.” Ampersands should only be used for proper names that include them.
  • Reserve the at symbol (@) for email addresses.

Other tips

  • Avoid pasting long URLs into body text. In emails, hyperlink using descriptive text. In print, use shortened URLs when possible, and omit http://www unless doing so would produce an error.
  • Use Agenda font whenever possible. It can be downloaded from myRedDragon.
  • Limit font styling (size, color, centering, etc.)

Resources