Fall 2021 Guidance/COVID-19 Information

Secondary Mark


Vertical secondary mark cortland lockup

Horizontal secondary mark cortland lockup

The secondary mark is a graphic element available for use by the campus community in a variety of applications. It does not replace the institution’s primary logo.

The secondary mark can be used when promoting school spirit. Examples include apparel, merchandise and marketing materials that promote events such as Spring Fling and Red Dragon Pride Day. When used on apparel or merchandise it can stand alone; otherwise, it always should be used in conjunction with the university’s primary logo.

Download the secondary mark (ZIP)

If you have any questions about using the secondary mark or to request the mark without "Cortland," please contact the Marketing Office at marketing@cortland.edu.


Usage guidelines

Consistent and proper use of the mark is essential for ensuring the desired perception of SUNY Cortland. Likewise, the integrity of the SUNY Cortland brand diminishes when the mark is incorrectly applied. The exact arrangement and proportion must not be altered in any way.

Any variation or alteration, however small, is unacceptable.

Do not make any of the following changes to the secondary mark:

  • Change the colors.
  • Change the color of separate components of the mark.
  • Outline any part of the mark.
  • Use a white border to outline the mark on dark backgrounds.
  • Rearrange the components, eliminate or use the components separately unless otherwise noted in this guide.
  • Violate the clear space with text, images or any other element.
  • Fill the mark with a photograph or any other pattern or texture.
  • Use the mark as a substitute for the word "Cortland" in a sentence.
  • Lock up the mark with any other logo.
  • Add elements.
  • Modify, stretch or distort in any way.
  • Rotate or turn.
  • Add text other than the approved lock-ups.
  • Place on unapproved colored backgrounds.
  • Add graphic effects.
  • Change fonts.
  • Use the mark to replace the C in "Cortland."

Minimum size

  • The mark may be enlarged or reduced in size as required, as long as proportions remain intact.
  • The minimum size of the mark is 1/2 in.
  • The mark should be used only at a size that does not compromise quality and legibility.

Clear space

Vertical and horizontal clear space guidelines for the Secondary Mark Cortland lockup

  • "Clear space” refers to the area surrounding the mark that should be kept free from visual distraction.
  • The mark must not be crowded or overwhelmed by other elements.
  • No graphic element or text of any kind should be placed within this clear space.
  • The secondary mark uses the height of the bottom serif in the “C” represented by “A,” a clear space of “A X 2” is required around the logo wherever it is utilized to ensure that it retains readability.

Color variations

White, transparent or light gray background

Vertical orientation full-color, two-color or one-color options

Full-color on a white background vertical version of the secondary mark cortland lockup

Two-color on a white background vertical version of the secondary mark cortland lockup

Red vertical version of the secondary mark cortland lockup

Black vertical version of the secondary mark cortland lockup

Horizontal orientation full-color, two-color or one-color options

Full-color on a white background horizontal version of the secondary mark cortland lockup

Two-color on a white background horizontal version of the secondary mark cortland lockup

Red horizontal version of the secondary mark cortland lockup

Black horizontal version of the secondary mark cortland lockup

Red, black or dark gray background

Vertical orientation full-color, two-color or one-color options

Full-color on a red background vertical version of the secondary mark cortland lockup

Two-color on a red background vertical version of the secondary mark cortland lockup

White on a red background vertical version of the secondary mark cortland lockup

Horizontal orientation full-color, two-color or one-color options

Full-color on a red background horizontal version of the secondary mark cortland lockup

Two-color on a red background horizontal version of the secondary mark cortland lockup

White horizontal version of the secondary mark cortland lockup


Customized lockup

The secondary mark may be used with a department, office or unit name.

Guidelines and request form