Secondary Mark
The secondary mark is a graphic element available for use by the campus community in a variety of applications. It does not replace the institution’s primary logo.
The secondary mark can be used when promoting school spirit. Examples include apparel, merchandise and marketing materials that promote events such as Spring Fling and Red Dragon Pride Day. When used on apparel or merchandise it can stand alone; otherwise, it always should be used in conjunction with the university’s primary logo.
Download the secondary mark (ZIP)
If you have any questions about using the secondary mark or to request the mark without "Cortland," please contact the Marketing Office at marketing@cortland.edu.
Usage guidelines
Consistent and proper use of the mark is essential for ensuring the desired perception of SUNY Cortland. Likewise, the integrity of the SUNY Cortland brand diminishes when the mark is incorrectly applied. The exact arrangement and proportion must not be altered in any way.
Any variation or alteration, however small, is unacceptable.
Do not make any of the following changes to the secondary mark:
- Change the colors.
- Change the color of separate components of the mark.
- Outline any part of the mark.
- Use a white border to outline the mark on dark backgrounds.
- Rearrange the components, eliminate or use the components separately unless otherwise noted in this guide.
- Violate the clear space with text, images or any other element.
- Fill the mark with a photograph or any other pattern or texture.
- Use the mark as a substitute for the word "Cortland" in a sentence.
- Lock up the mark with any other logo.
- Add elements.
- Incorporated into/combined with any other mark, symbol or graphic to create a new mark.
- Modify, stretch or distort in any way.
- Rotate or turn.
- Add text other than the approved lock-ups.
- Place on unapproved colored backgrounds.
- Add graphic effects.
- Change fonts.
- Use the mark to replace the C in "Cortland."
Minimum size
- The mark may be enlarged or reduced in size as required, as long as proportions remain intact.
- The minimum size of the mark is 1/2 in.
- The mark should be used only at a size that does not compromise quality and legibility.
Clear space
- "Clear space” refers to the area surrounding the mark that should be kept free from visual distraction.
- The mark must not be crowded or overwhelmed by other elements.
- No graphic element or text of any kind should be placed within this clear space.
- The secondary mark uses the height of the bottom serif in the “C” represented by “A,” a clear space of “A X 2” is required around the logo wherever it is utilized to ensure that it retains readability.
Color variations
White, transparent or light gray background
Vertical orientation full-color, two-color or one-color options
Horizontal orientation full-color, two-color or one-color options
Red, black or dark gray background
Vertical orientation full-color, two-color or one-color options
Horizontal orientation full-color, two-color or one-color options
Non-approved usage
- Do not add elements
- Do not modify, stretch or distort in any way
- Do not crop
- Do not rotate or turn
- Do not alter colors
- Do not add text other than approved lock-ups
- Do not place on unapproved colored backgrounds
- Do not add graphic effects
- Do not change fonts or use the secondary mark to replace the C in Cortland or any other word.
Customized lockup
The secondary mark may be used with a department, office or unit name.