Fall 2021 Guidance/COVID-19 Information

Secondary Mark Customization

Area-specific lockup

Vertical secondary mark area-specific lockup

Horizontal secondary mark area-specific lockup

The secondary mark with an area-specific lockup can be used for apparel and merchandise. In these instances it can stand alone; otherwise, it should never replace the university’s primary logo. If used in marketing materials that promote a program, service or academic offering, the area-specific lockup must always appear in conjunction with the university’s primary logo.

Secondary mark lockup request


Usage guidelines

Use of the secondary mark along with department, office, or area should follow the guidelines listed here. These guidelines apply to apparel, signage, banners and promotional items such as bags, mugs, nametags or other giveaways.

Do not make any of the following changes to the secondary mark area-specific lockup:

  • Change the colors.
  • Change the color of separate components of the mark.
  • Outline any part of the mark.
  • Use a white border to outline the mark on dark backgrounds.
  • Rearrange the components, eliminate or use the components separately unless otherwise noted in this manual.
  • Violate the clear space with text, images, or any other element.
  • Fill the mark with a photograph or any other pattern or texture.
  • Use the mark as a substitute for the words "SUNY Cortland" or the office or department's name in a sentence.
  • Lock up the logo with any other logo.
  • Add elements.
  • Modify, stretch or distort in any way.
  • Rotate or turn.
  • Add text other than the approved lock-ups.
  • Place unapproved colored backgrounds.
  • Add graphic effects.
  • Change fonts.
  • Use the secondary mark to replace the C in "Cortland."

Minimum size

  • The mark lockup may be enlarged or reduced in size as required.
  • The minimum size of the mark lockup is 2 in.
  • The mark lockup should be used only at a size that does not compromise quality and legibility.

Clear space

Vertical and horizontal clear space guidelines for the secondary mark area-specific lockup

  • Clear space” refers to the area surrounding the mark that should be kept free from visual distraction.
  • The mark lockup must not be crowded or overwhelmed by other elements.
  • No graphic element or text of any kind should be placed within this clear space.
  • The secondary mark lockup (area-specific and Cortland) uses the height of the bottom serif in the “C” represented by “A,” a clear space of “A X 2” is required around the logo wherever it is utilized to ensure that it retains readability.

Vertical color variations

Full-color, two-color, red or black

To be used on a white, transparent or light gray background

Full-color on a white background vertical version of the secondary mark area-specific lockup

Two-color on a white background vertical version of the secondary mark area-specific lockup

Red vertical version of the secondary mark area-specific lockup

Black vertical version of the secondary mark area-specific lockup

Full-color, two-color or white

To be used on a red, black or dark gray background

Full-color on a red background vertical version of the secondary mark area-specific lockup

Full-color on a red background vertical version of the secondary mark area-specific lockup

White on a red background vertical version of the secondary mark area-specific lockup

Horizontal color variations

Full-color, two-color, red or black

To be used on a white, transparent or light gray background

Full-color on a white background horizontal version of the secondary mark area-specific lockup

Two-color on a white background horizontal version of the secondary mark area-specific lockup

Red horizontal version of the secondary mark area-specific lockup

Black horizontal version of the secondary mark area-specific lockup

Full-color, two-color or white

To be used on a red, black or dark gray background

Full-color on a red background horizontal version of the secondary mark area-specific lockup

Two-color on a red background horizontal version of the secondary mark area-specific lockup

White horizontal version of the secondary mark area-specific lockup