SUNY Cortland encourages the use of social media as a way to promote programs and activities. Twitter, Facebook, Instagram and others help inform students, employees, alumni and fans of events and newsworthy information. It is a fantastic way to connect and engage audiences.
If you haven’t already, register your social media site.
These tools that we have come to use and love are often equally important to a person with a disability. It is our responsibility to make the posted content on all of SUNY Cortland's social media sites accessible and in compliance with Web Consortium Accessibility Guidelines (WCAG) 2.0, Level A and AA, according to the Office of Civil Rights.
Automatic alternative (alt) text is a feature that uses object recognition technology to create a description of a photo for those who are blind or have visual impairments. Learn how to edit the alt text for photo.
Add descriptive text to the photos that are posted on Facebook. Good descriptive text can both explain and enhance the meaning of the picture. Avoid extraneous textual information in images.
There are two options for adding captions to videos on Facebook: pages can automatically add captions or a SubRip Subtitle (SRT) may be uploaded.
For more information on accessibility features on Facebook and to stay updated with new ones, visit the Accessibility page on Facebook.
Twitter allows image descriptions to be added to images in a tweet, but the feature needs to be turned on in your settings on Twitter.
Navigate to Settings and privacy > Accessibility > and turn on Compose image descriptions.
You will now have the option to add descriptions when posting an image.
All videos should have closed captions and, if applicable, audio descriptions. Additionally, a transcript can be helpful for those with both visual and hearing impairments.
YouTube automatically captions many videos, but the transcript should always be checked to make sure it is accurate.
If YouTube does not automatically caption your videos, it may be because:
Learn more about video accessibility in SUNY Cortland’s Policy for Official Video.
At the time of writing this guide, TikTok does not have built-in accessibility tools, but there are steps you can take to make your content more accessible.
The Marketing Office offers training to aid content creators in following the university’s policies and guidelines. Request training.
For reading comprehension and clarity, use CamelCase, capitalizing the first letters of compound words: #CortlandPride rather than #cortlandpride.
#CortlandBound, #TourCortland, #NewDragons21
General: CortlandAlumni, #HireRedDragons, #AlumFromDayOne, #ParksAlumniHouse
Regional: #CortlandNYC, #CortlandFLA, #CortlandSYR, #CortlandSOF, #CortlandLAX, #CortlandSAN