All stationery must adhere to graphic identity guidelines. It is important to never recreate the stationery system but to use the original electronic files or provided pre-printed materials.
In July 2020, the Marketing Office began offering new designs for business cards. In addition to updated graphic elements, the new designs feature the opportunity to add a QR code.
All business cards must include the following information:
Additional information can be included digitally in the QR code and/or printed on the card. Review the options below to find the right layout for your needs.
With this design, your information can quickly be added to a phone’s contacts list by scanning the QR code. This layout can accommodate up to 10 lines of printed text and can have minimal or more detailed text on the card. Any information submitted in the form that is not printed on the card will be included digitally in the QR code.
This option is only available for the Athletics Department.
Note: Including both the athletics logo and a QR code will necessitate a two-sided design, which will double the cost of your business cards. Be sure to clear this decision with your office or department head.
Special circumstances may impact how the information is displayed on the card. If this is the case, please contact the Marketing Office.
Business cards are available to current faculty and staff for business use only.
All orders for business cards must adhere to the university’s graphics and writing style standards. Information submitted through the request form may be edited accordingly. You will see a proof before your cards are printed.
Emeriti seeking official SUNY Cortland business cards may purchase them through SUNY Cortland’s Purchasing and Accounts Payable Office or via a third-party vendor.
The university will provide the business card art, which may include the following information:
Accent Opaque White Smooth 80-lb. cover.
All official printed materials must adhere to the SUNY Cortland graphic identity guidelines. The use of personal or individual letterhead and envelopes is prohibited.
Two-color logo envelopes are ordered through the Purchasing and Accounts Payable Office. Sizes available are #10 and #10 window envelope.
Standard (60 lb. Accent Opaque White) or heavy (80 lb. Classic Crest Avalanche White)
One-color logo envelopes can be ordered from Central Stores. Sizes available are #9 and #10 and a #10 window envelope.
White Woven 24 lb.
A file of the one-color fax cover sheet template is available from the Marketing Office for use in your division, school, unit, department or program office. Request digital template.
A file of the two-color letterhead is available from the Marketing Office to be used for PDFs and other digital formats. It may only be used electronically and should not be printed. Request digital letterhead.
A file of the one-color letterhead is available from the Marketing Office for use in your division, school, unit, department or program office. One-color letterhead can be replicated on a laser printer, a copy machine or an offset press.
A longer correspondence or additional information may need to be included with the primary letterhead sheet. Never use the primary letterhead for multiple pages.
A blank second sheet with the standard top margin of one inch should be used. It is recommended that the second-page sheet be the same paper stock as the primary letterhead.
All printed materials must adhere to the university's graphic identity guidelines. The use of personal or individual letterhead and envelopes has been discontinued in order to place the primary emphasis on SUNY Cortland and its schools, units, departments and programs.
For more information please contact the office at firstname.lastname@example.org or call 607-753-2519.
Only the Marketing Office or Purchasing and Accounts Payable Office may add a department or office name to letterhead. Individual names will not be used on the letterhead.
Standard: Accent Opaque White 70 lb. (28 lb.)
Heavy: Classic Crest Avalanche White 80 lb.
A file of the one-color memorandum template is available from the Marketing Office for use in your division, school, unit, department or program office. Request digital template.
SUNY Cortland has developed a specific design for its name badges. They are a 1 7/16" x 2 15/16" steel badge in white with black lettering and attach to clothing with a magnet. Aluminum badges and pin attachments are available for those who cannot wear magnets or steel.
Typical information to be included on a badge is
The name badge design template may only be modified with permission from the director of marketing.
Orders are processed by SUNY Cortland's vendor.
37 South Lake Road
DeRuyter, NY 13072
The university offers two-color note cards with envelopes for campus offices. Notecards are printed on Accent Opaque White Smooth 80 lb. cover.
Minimum content is the university address.
Maximum content is:
Campus address (building name and room number)
University address (P.O. Box 2000)
Cortland, NY 13045-0900
Office email address
Font size: 12 point, flush left, with no hyphenation
Leading: Single or space-and-a-half
Top: 1 3/4 inches
Bottom: 1 inch
Left: 3/4 inch
Right: 3/4 inch
The illustration below demonstrates the margin application with the preferred block format. Please incorporate the same margins as illustrated below when using the one-color version of the letterhead.