Fall 2021 Guidance/COVID-19 Information

Brand Identity Guide

The toolkit below is a comprehensive resource for promoting SUNY Cortland's brand and identity in any medium. It is imperative that communications are cohesive while supporting the university's mission. Consistent application of these guidelines will benefit SUNY Cortland through improved awareness, recognition and professional appearance.


Message from the president

This guide has been developed to help us convey who we are by means of a consistent message and appearance in all SUNY Cortland communications. We, as a campus, will follow these guidelines and, in doing so, we will reinforce our institutional identity and enhance our reputation.

Erik J. Bitterbaum
President, SUNY Cortland

Toolkit 

Advertising

Apparel and merchandise 

Athletics assets

Campaigns

Colors

Digital accessories

Email

Fonts/typefaces

Primary typefaces

  • Agenda: Download from the Tech Help tab in myRedDragon
  • Utopia: Request at 607-753-2519

Additional typefaces

Forms

Identity

Licensing

Mascot

Newsletters

Taglines

Templates

  • Note: Be sure to download the university's official fonts or they will be substituted in the Microsoft Word and PowerPoint templates.

All templates

Events

PowerPoint presentation

Proposal or report

Social media

Videography

Web

Accessibility

Content management system (CMS)

Other

Writing