This policy applies to audio/video, video or audio content published by any SUNY Cortland entity.
If content is published to a SUNY Cortland webpage or shared on an official SUNY Cortland social media account, it must follow the minimum publishing guidelines described in this policy, even if one or more of the exceptions listed above are true.
Official videos are defined below as public-facing videos that are produced by or for an official SUNY Cortland entity. Official videos are also considered to be promotional content if they will be used for recruitment, fundraising or stewardship, or if the content is intended to promote SUNY Cortland to a large, public audience.
This policy establishes procedures for video and audio content published to any cortland.edu webpage or shared on any official SUNY Cortland social media channel.
Any video published to a public-facing cortland.edu webpage must follow the guidelines described in the Accessibility section and Privacy section of the Promotional Video Guide. This requirement applies even if the content was not produced by or for SUNY Cortland.
For this requirement, a video is considered published to a page if the video player is embedded in the webpage.
In addition to meeting the minimum publishing requirements, official content should meet or exceed the quality specifications of the Promotional Video Guide. The Visual Style section of the guide is also recommended for official content. Please submit a Promotional Video Project Inquiry if feedback from the Marketing Committee is desired.
Promotional content must follow the specifications for official content, and must follow all guidelines presented in the Promotional Video Guide. Before producing promotional content, a Promotional Video Project Inquiry must be submitted to the Marketing Committee.
Whenever possible, share or link to external resources that utilize accessibility standards such as closed captions. When sharing video content that does not contain closed captions, a message may be sent to the owner of the content encouraging the addition of captions. A sample message is provided below. You may use this template or compose a different message. When using the template, be sure to replace (video title) with the actual title.
Discretion may be used to determine if contacting the content owner is necessary. If previous messages to the same content owner have been ignored, or if the actual content creator/owner is difficult to reach, sending a message will likely be ineffective.
SUNY Cortland faculty/staff who have been trained by a representative of the Marketing Committee may publish official content autonomously. The training session covers fundamental accessibility concepts, style, legal considerations and best practices for producing video content. For departments with many content contributors/producers, trained representatives of the department may request permission to guide and approve official content for their department.
Accessibility issues such as video content that is not captioned should be corrected within ten business days. If accessibility issues cannot be resolved within ten days, the content should be unpublished until the corrections are made.
If a request for an accessible version of a video is received for any content this policy applies to, an accessible, equally effective version of the video must be supplied within ten business days. If an equally effective alternative is not logistically possible, a reasonable best-effort must be made to provide a more accessible option.
Style, tone and quality concerns for official and promotional content should be resolved in collaboration with the Marketing Office.
SUNY Cortland faculty/staff or departments who repeatedly or negligently violate this policy may have their permission to autonomously publish content revoked.
For more information, continue to the Promotional Video Guide.