Depending on the content and intended audience, videos posted to official SUNY Cortland webpages and/or social media channels should follow instructions described in this policy.
This policy establishes procedures for video and audio content published to any cortland.edu webpage or to any official SUNY Cortland social media channel.
This policy applies only to audio/video, video or audio content published by any SUNY Cortland entity.
Any video published to a public-facing cortland.edu webpage must follow the guidelines described in the Accessibility section and Privacy section of the Promotional Video Guide. This requirement applies even if the content was not produced by or for SUNY Cortland.
For this requirement, a video is considered published to a page if the video player is embedded in the webpage.
In addition to meeting the Minimum Publishing Requirements, official content should meet or exceed the Quality specifications of the Promotional Video Guide. The Visual Style section of the guide is also recommended for official content. Please submit a Promotional Video Project Request if feedback from the Marketing Committee is desired.
Promotional content must follow all guidelines presented in the Promotional Video Guide. Before producing promotional content, a Promotional Video Project Request must be submitted to the Marketing Committee.
Content that has been linked to or shared from outside of SUNY Cortland is not required to meet any part of the promotional video guide, though sharing accessible content is always preferred. When sharing video content that does not contain closed captions, a message should be sent to the owner of the content encouraging the addition of captions. A sample message is provided below. You may use this template or compose a different message. When using the template, be sure to replace (video title) with the actual title.
Discretion may be used to determine if contacting the content owner is necessary. If previous messages to the same content owner have been ignored, or if the actual content creator/owner is difficult to reach, sending a message will not likely be effective.
SUNY Cortland Faculty/Staff who have been trained by a representative of the Marketing Committee may publish official content autonomously. The training session covers fundamental accessibility concepts, style, legal considerations and best practices for producing video content. For departments with many content contributors/producers, trained representatives of the department may be authorized to guide and approve official content for their department.
Accessibility issues such as video content that is not captioned should be corrected within ten business days. If accessibility issues cannot be resolved within ten days, the content should be unpublished until the corrections are made.
If a request for an accessible version of content is received for any content this policy applies to, an accessible, equally effective version of the content must be supplied within ten business days. If an equally effective alternative is not logistically possible, a reasonable best-effort must be made to provide a more accessible option.
Style, tone and quality concerns for official and promotional content should be resolved in collaboration with the Marketing Office.
SUNY Cortland faculty/staff or departments who repeatedly or negligently violate this policy may have their permission to autonomously publish content revoked.