Stationery

All stationery must adhere to graphic identity guidelines. It is important to never recreate the stationery system but to use the original electronic files or provided pre-printed materials.

The SUNY Cortland stationery should be reproduced in two colors — PMS 186 and black.

Business cards

As of July 1, 2020, the Marketing Office is offering new designs for business cards. In addition to updated graphic elements, the new designs feature the opportunity to add a QR code.

Place an order for business cards.

All business cards must include the following information:

  • Name, with option to add SUNY Cortland class year(s)
  • Title(s)
  • Department
  • Phone number
  • Email address
  • On-campus location

Additional information can be included digitally in the QR code and/or printed on the card. Review the options below to find the right layout for your needs.

Options

No QR code

Business card with SUNY Cortland logo and red background colors, name, titles, email address, phone number, department and mailing address.

Contact QR code

Two business card with SUNY Cortland logo and red background colors, name, titles, email address, phone number, local address, web URL and a QR code above the logo.

With this design, your information can quickly be added to a phone’s contacts list by scanning the QR code. This layout can accommodate up to 10 lines of printed text and can have minimal or more detailed text on the card. Any information submitted in the form that is not printed on the card will be included digitally in the QR code.

Athletics logo

Business card samples with the same information as the ones previously shown, with the addition of the athletics logo or secondary mark placed above the SUNY Cortland logo

This option is only available for the Athletics Department.

Note: Including both the athletics logo and a QR code will necessitate a two-sided design, which will double the cost of your business cards. Be sure to clear this decision with your office or department head.

Additional variations

Special circumstances may impact how the information is displayed on the card. If this is the case, please contact the Marketing Office.

Guidelines

Business cards are available to current faculty and staff for business use only.

All orders for business cards must adhere to the university’s graphics and writing style standards. Information submitted through the request form may be edited accordingly. You will see a proof before your cards are printed.

  • Name: The name listed on a business card is generated by information from the Human Resources Office. A shortened form such as Ted for Theodore may be used if that is the name the person generally uses. Nicknames are not permitted.
  • Class year: Alumni are encouraged to include their SUNY Cortland class year(s).
  • Title: The campus or budget title is the primary title on a business card and is required. Additional titles can be added upon approval. Prepositions in titles are avoided due to space limitations.
  • Email address: Individual or department addresses may be used. There is no exception to using an official Cortland email address.
  • Phone number: Generally, office number is listed. Cell phone numbers may be included. A fax number is optional.
  • Web addresses: Department URLs and/or the cortland.edu address may be used. Personal web addresses may not be included on cards and can instead be added to the employee’s online directory listing.
  • Social media information: Official SUNY Cortland social media addresses may be included.
  • QR code: The default QR code option will add your information to the recipient’s phone contacts list. By request, the QR code may open a webpage, official social media page or a video.
  • Athletics logo: This option is only available for the Athletics Department.

The university will process orders for emeritus faculty who wish to pay for their own business cards. They will be billed by the vendor. Information that may be included:

  • Campus office, phone, address and Cortland email address
  • Personal address and phone but Cortland email address

Paper stock

Accent Opaque White Smooth 80-lb. cover.

Envelopes

All official printed materials must adhere to the SUNY Cortland graphic identity guidelines. The use of personal or individual letterhead and envelopes is prohibited.

Place an order for envelopes.

Two-color envelope

Standard version

number 10 envelope with SUNY Cortland logo

Athletics Department version

number 10 envelope with SUNY Cortland logo and athletics logo

Two-color logo envelopes are ordered through the Purchasing and Accounts Payable Office. Sizes available are #10 and #10 window envelope.

Paper stock

Standard (60 lb. Accent Opaque White) or heavy (80 lb. Classic Crest Avalanche White)

One-color envelope

One-color logo envelopes can be ordered from Central Stores. Sizes available are #9 and #10 and a #10 window envelope. 

Paper stock

White Woven 24 lb.

Fax cover sheet

A file of the one-color fax cover sheet template is available from the Marketing Office for use in your division, school, unit, department or program office.

sample fax cover with SUNY Cortland logo

Letterhead

Two-color letterhead

Standard version

letterhead with red bar across top with SUNY Cortland logo and department name

Athletics Department version

letterhead with red bar across top with SUNY Cortland logo and athletics logo

Place an order for two-color letterhead.

Digital letterhead

A file of the two-color letterhead is available from the Marketing Office to be used for PDFs and other digital formats. It may only be used electronically and should not be printed.

One-color letterhead

letterhead with gray SUNY Cortland logo and office name at top

A file of the one-color letterhead is available from the Marketing Office for use in your division, school, unit, department or program office. One-color letterhead can be replicated on a laser printer, a copy machine or an offset press.

Guidelines

A longer correspondence or additional information may need to be included with the primary letterhead sheet. Never use the primary letterhead for multiple pages.

A blank second sheet with the standard top margin of one inch should be used. It is recommended that the second-page sheet be the same paper stock as the primary letterhead.

All printed materials must adhere to the university's graphic identity guidelines. The use of personal or individual letterhead and envelopes has been discontinued in order to place the primary emphasis on SUNY Cortland and its schools, units, departments and programs.

For more information please contact the office at marketing@cortland.edu or call 607-753-2519.

Logo usage on letterhead

Only the Marketing Office or Purchasing and Accounts Payable Office may add a department or office name to letterhead. Individual names will not be used on the letterhead.

Paper stock

Standard: Accent Opaque White 70 lb. (28 lb.)
Heavy: Classic Crest Avalanche White 80 lb.

Memorandum

A file of the one-color memorandum template is available from the Marketing Office for use in your division, school, unit, department or program office.

sample memo with SUNY Cortland logo and placeholder text

Name badges

SUNY Cortland has developed a specific design for its name badges. They are a 1 7/16" x 2 15/16" steel badge in white with black lettering and attach to clothing with a magnet. Aluminum badges and pin attachments are available for those who cannot wear magnets or steel.

Typical information to be included on a badge is

  • Name (SUNY Cortland class year is optional but encouraged)
  • Title, which should be the official campus title, and
  • Office or department

Example

Sample name badge. First list in bold, with name and class year. Title and office/department are shown on the next two lines. The SUNY Cortland logo appears at the bottom of the badge.

The name badge design template may only be modified with permission from the director of marketing.

Place an order for name badges.

Orders are processed by SUNY Cortland's vendor.

Hillside Signs
37 South Lake Road
DeRuyter, NY 13072
Phone: 315-852-9678
Fax: 315-852-4020
Email: tom@hillsidesigns.com

Notecards

The university offers two-color note cards with envelopes for campus offices. Notecards are printed on Accent Opaque White Smooth 80 lb. cover.

Place an order for notecards.

Variations for the front

Logo with department/office name

red notecard with SUNY Cortland logo at the top and sample office name at the bottom. The back is white with black text

Logo only

red notecard with SUNY Cortland logo at the top and sample office name at the bottom. The back is white with black text

Variations for the back

Minimum content is the university address.

Example:

SUNY Cortland
P.O. Box 2000
Cortland, NY 13045-0900

Maximum content is:

Department name
SUNY Cortland
Campus address (building name and room number)
University address (P.O. Box 2000)
Cortland, NY 13045-0900
Phone number
Fax number
Office email address
Web address

Example:

Marketing Office
SUNY Cortland
Brockway Hall, Room 311
P.O. Box 2000
Cortland, NY 13045-0900
607-753-2519
Fax: 607-753-5789
marketing@cortland.edu
cortland.edu/marketing

 


Notecard envelope

envelope with SUNY Cortland logo on red box

Standard letter format

Typography

Font: Agenda
Font size: 12 point, flush left, with no hyphenation
Leading: Single or space-and-a-half

Margins

Top: 1 3/4 inches
Bottom: 1 inch
Left: 3/4 inch
Right: 3/4 inch

The illustration below demonstrates the margin application with the preferred block format. Please incorporate the same margins as illustrated below when using the one-color version of the letterhead.

letterhead sample demonstrating suggested margins indicated above