Naming Opportunities Writing Style Guide

Follow these guidelines when applying a name to a building, room, space, scholarship, faculty position endowment, department, school, lecture series, conference or other named program. 

Length 

Use the shortest name possible. Longer names may not work well in social media or other electronic forms.

Titles

Titles should be avoided whenever possible. This includes professional titles such as president, professor or director, as well as courtesy titles such as Dr., Mr., Mrs. and Ms. Suffixes such as Ph.D. or M.D. may be included upon donor’s request.

  • Judson H. Taylor Leadership House
  • John M. Fantauzzi ’58, M ’60 Scholarship
  • Michael J. Bond '75, M.D. Alumni/Undergraduate Research Science Symposium

Class years

SUNY Cortland class years should be included for alumni. The apostrophe should be curved and slant away from the numbers.

  • Individual: Lynne Parks ’68 SUNY Cortland Alumni House
  • Joint (both alumni): James ’81 and Nancy Niskin Sorbella ’82 Room; Grace ’57 and Richard Ball ’56 Scholarship
  • Joint (one alum): Arnold ’47 and Roberta Rist Suite Sitting Room

Group namings

Class

Spaces or programs named by a class can use the abbreviated version of the year for both short and long names.

  • Class of ’57 Baseball Program and Alumni Patio

Fraternity or sorority

Note that Kappa and Beta namings must include their active years.

  • Gordon W. Brown ’62 Delta Kappa Beta (1925-1991) Alumni Engagement Internship Award
  • Beta Phi Epsilon (1927-1995) Alumni Association Casino Fireplace

Other namings by fraternities or sororites should be the name of the organization followed by the program or space.

  • Lambda Phi Delta Service Scholarship

Team

A naming by an athletic group may wish to honor a certain year’s team.

  • 1980 Women’s National Championship Team Scoreboard

Other groups

For scholarships, other groups may wish to use a creative name.

  • 40 Years of Friendship Scholarship

Nicknames

Some nicknames may be included in long names. Place them in curved quotation marks following the person’s legal first name and middle name or initial, if applicable.

  • Carl A. “Chugger” Davis Building
  • Margaret A. “Peggy” Curry ’52 Main Lobby
  • Harlan “Gold” Metcalf Hall
  • Fred “Prof” Holloway Field

Short names

In general, the official short version of a named entity should be the last name followed by the building, space or program. Class years should be omitted included in short names.

  • Long name: Victor M. Rumore ’84 Economics Department Computer Lab
  • Short name: Rumore Computer Lab

The first name can be included in short names to distinguish different people with the same last name.