Marketing Communication Microcredential

The Marketing Communications microcredential results in an in-demand skill set that bridges traditional storytelling and digital strategy. Essential skills in professional writing, editing, and media relations, with a focus on crafting targeted pitches that secure earned media. Explore digital marketing, paid ads, and social media platforms, learning how to design both print and video ad content and to utilize analytics to track campaign performance. Gain AI fluency and understand how to professionally and ethically integrate AI into communications workflows alongside traditional research methods. Professional competencies including management of multiple projects, critical thinking, flexibility, proactive response, and constructively incorporating feedback. Successful completion of this microcredential readies all to continue their studies in the Communications bachelor’s degree; prepares those new to the field to immediately apply for entry-level positions such as social media manager/coordinator, digital marketing coordinator, public relations specialist, or copywriter; and provides existing professionals with specialized skills to help them keep pace or advance.

Student Learning Outcomes

• Demonstrate understanding of communication in advertising and public relations contexts.
• Demonstrate the ability to conduct themselves as members of the professions of advertising and public relations, using ethical guidelines and other professional standards.
• Create meaningful content in the fields of advertising and public relations.

Courses

• COM 171 - Introduction to Advertising and Public Relations (3 cr. hr.)
• COM 371 - Advertising (3 cr. hr.)
• COM 372 - Public Relations (3 cr. hr.)

Additional Details

View the course scheduleRegister Now