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Sport Management

If you aspire to combine a passion for sport with a well-developed understanding of the complexities of the business enterprise, then the Sport Management Department at the State University of New York College at Cortland is ideal for you. This department will provide you with the formal educational foundation and the practical experiences necessary to gain access to a career in this extremely competitive industry.

The Sport Management Department, which is housed in the College's School of Professional Studies, is based on a theory-to-practice model of learning in which students are engaged in over 120 hours of field experience prior to their required senior internship.

A department that actively promotes diversity and social justice, the Sport Management Department features special focuses on information technology and international sport. Located on Cortland's campus are the Sport Media and Technology Learning Center and the national training centers for sport-specific information technology companies such as Dartfish.

Internationally, the Sport Management Department has affiliations with colleges in England, Germany and Australia. The Cortland sport management faculty all have significant experience working in the sport industry, and they infuse their real-world knowledge into the classroom to proactively prepare students for careers in sport business.

There are currently more than 400 students in the undergraduate bachelor of science in sport management program at SUNY Cortland. Three graduate programs in sport management are offered: a master of science in sport management (both on campus and online) and a master of science in international sport management.

The Industry

There is no debate that sport has become a dynamic growth industry with an annual valuation of more than $400 billion dollars in the United States and more than $600 billion dollars worldwide. The rate of speed, size and scope with which this industry has expanded to become a very interdependent and globalized economy has been almost unimaginable. The scope of the industry is greatly diversified and is expanding to incorporate new growth areas such as e-commerce and new technologies.

With a degree in sport management and the proper training and experience, students will be well prepared to enter the sport business industry in areas such as marketing, public relations, sales, facility management, information technology, law, media, event management, finance, economics and athletic management.

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Majors

Graduate Programs


News

Four students earn SUNY Chancellor’s Awards

May 3, 2022
The award is the highest student honor presented by New York’s public university system.

SUNY Cortland at the Super Bowl

Feb. 9, 2022
Red Dragon connections to the big game include an assistant coach, the NFL’s senior director of event operations and four current sport management majors.

Symposium focuses on DIII student-athlete well-being

Jan. 25, 2022
The new Institute for DIII Athlete Well-being and Athletic Leadership hosts a Feb. 7 online event.

Cortland’s NBA champ

Aug. 30, 2021
A sport management major is doing vital behind-the-scenes work for the Milwaukee Bucks.

Alum wins second straight Stanley Cup as coach

July 13, 2021
Former Cortland goalie Derek Lalonde '95 has played a key role in the Tampa Bay Lightning's success as an assistant coach.

Clubs/Societies

The Sport Management Club at the State University of New York College at Cortland is comprised of sport management majors and minors and is the largest student-run club on campus. Supported by the Cortland Student Government Association, the Cortland Sport Management Club provides students with unique opportunities to work at and run sports-related events, travel on educational field trips to sports venues, hear from guest speakers who work in the sport business world, and gain additional valuable industry experience with their peers.

Trip to MetLife Stadium



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