Mission, Vision and Values

Mission

The Marketing Office supports SUNY Cortland’s mission and goals by partnering with university constituents to enhance, strengthen, promote and protect the institutional brand and reputation.

Vision

We strive to be an adaptive, nimble, thoughtful, high-performing and responsive team as well as a trusted partner and reliable resource in service to the campus community.

Values

Creativity

We provide our clients with effective solutions, design, photography, visual identity assets, copy editing and digital strategies to reach their audiences in memorable ways while also maximizing resources.

Integrity

As the primary champion of SUNY Cortland’s image and brand, we maintain the highest standards of quality, accuracy and inclusiveness in presenting the university to the public and supporting the campus in its marketing efforts.

Collegiality

Teamwork is at the heart of what we do. We develop meaningful relationships with university constituents that pave the way for success.