Logos and Visual Style

About the Cortaca trademark

In the summer of 2012 Ithaca College and SUNY Cortland began a Licensing and Trademark Enforcement program for the Cortaca Jug football game. The two schools, participants for 53 years in the annual football game, became co-owners of the registered trademark "Cortaca" and partners in a trademark and licensing program for “the biggest little game in the nation.”

Any vendor creating merchandise (apparel, bags, writing utensils, mugs, etc.) bearing the protected term "Cortaca," whether for on-campus departments or organizations, or for third party vendors to sell in stores, must be set up as an official licensee and go through an approval before using the term on any merchandise.

Please email cortaca@ithaca.edu or marketing@cortland.edu with any questions related to the Cortaca licensing program.

What is protected?

• The name Cortaca^®
• The ^® symbol is required after the word Cortaca on all merchandise
• Following AP and Chicago Style the ^® symbol is not used inline in textual printed and electronic content (non-merchandise)
• Examples: press releases, print or online articles

• If the merchandise says Cortaca^® anywhere on it, it must go through the Cortaca^® Licensing Program and follow the program standards.

Trademark enforcement and licensing program

• Any vendor creating merchandise (apparel, bags, writing utensils, mugs, etc.) bearing the protected term "Cortaca," whether for on-campus departments or organizations, or for third party vendors to sell in stores, must be set up as an official licensee and go through an approval before using the term on any merchandise.
• Please email cortaca@ithaca.edu or marketing@cortland.edu with any questions related to the Cortaca licensing program.

Program standards

Vendors /official licensees have access to the exact color values
Colors must be solid only (no prints, patterns, tie-dye, gradient fills)

Colors allowed on Cortaca merchandise include

• Black
• Gold
• Gray
• Navy
• Red
• Tan
• White

Fonts

• No restriction on typeface
• Block lettering is preferred; if script is used, it must have a tail
  

Logos

• Cortaca® does not have an official logo at this time
• The SUNY Cortland and Ithaca College® logos may not be used on Cortaca® merchandise
• Use of both colleges athletics logos is permitted, but not required

SUNY Cortland artwork

• The only SUNY Cortland logo allowed on Cortaca® merchandise is the athletics Red Dragon logo.
  

Ithaca College artwork

• Below are the allowed Ithaca College logos on Cortaca^® merchandise —  the emblem, monogram, primary athletics logo, primary athletics spirit logo, secondary athletics logo, secondary athletics spirit logo or the wordmark, all require the ^TM symbol.
  
  

Still unsure?

SUNY Cortland’s official colors are red and white and should be used in all internal and external materials. Black is included in our primary palette because it appears in the logo.

Color values

The color value used depends on the medium:

• Use PMS or CMYK in print and on items such as apparel and signs, etc.
• RGB or web values are for electronic/digital use.

Primary colors

Brand collateral should lean heavily on our primary colors of red, white and black. The primary red should be used in a significant and meaningful way to act as the identifying color of the university.

Secondary colors

The secondary colors may not be used in place of the primary colors or become the predominant color for a school, center, institute, department/office or program.

These softer, more muted colors reinforce our brand while complementing the vibrant, saturated red (PMS 186) from our primary palette.

Restraint must be used with secondary colors. It is important to maintain a sense of hierarchy, balance and harmony when using this color palette

Tertiary colors

A palette of warm and energetic tertiary colors also is available. These colors are intended to complement the primary and secondary colors and should be used sparingly. They may not function as the predominant color in any print or digital materials.

The use of the tertiary palette requires approval from the Marketing Office. To receive permission, along with the color values, please email marketing@cortland.edu.

Primary typefaces

Utopia

Utopia is ideal for headlines, subheads or body copy. To request Utopia, please call the Marketing Office at 607-753-2519.

Agenda

Agenda is ideal for subheads, body copy and captions. Agenda may be downloaded from the Tech Help tab in myRedDragon.

Secondary typefaces

Abolition

Abolition is only for limited use by the Marketing Office. It is always used sparingly as an accent font. It works well for simple headlines, subheads, pull-quotes and environmental graphics. Never use Abolition for body copy. 

Utopia Caption

When using Utopia at smaller point sizes, Utopia Caption is preferred for legibility.

Web replacement options

When using a web-based platform such as Canva, Open Sans and Times Neue Roman may be used to replace Agenda and Utopia respectively.