SUNY Cortland’s Marketing and Communications Office plays a pivotal role in advancing SUNY Cortland’s mission and partners in promoting the university’s brand, reputation and strategic goals. The unit supports the university’s key priorities, including enrollment and faculty/staff recruitment, advancement and donor engagement, campus communications and outreach to additional constituent groups.
Successful marketing and communications initiatives rely on shared contributions and achievements of our students, faculty, staff, alumni and larger Red Dragon community.Regardless of position or title, everyone adds to this collective effort. We look forward to collaborating with you as we continue to elevate the SUNY Cortland educational experience.
For more information, please contact us at 607-753-2232 or [email protected].
Marketing
- Manages cortland.edu
- Supports website planning and development
- Champions website accessibility
- Produces print and digital marketing materials
- Offers graphic design and visual identity guidance
- Provides photography services, such as employee headshots
- Updates the media library
- Administers the university’s licensing program
- Stewards the university’s brand and oversees usage guidelines
- Conducts writing style, brand and content management system training
- Provides editorial services
- Supports the university’s signage program
Communications
- Produces The Bulletin, Red Dragon Tales, Columns
- Manages the university’s primary social media accounts
- Oversees the campus visual messaging screens
- Provides emergency messaging/crisis communications
- Writes news releases
- Fields requests from members of the media
- Facilitates backdrop loans
- Promotes the university’s 25 intercollegiate varsity sports
- Supervises press box management and produces game programs and media brochures
- Publicizes student achievement
- Supports government and community relations