Our graphic identity — logo, colors, typefaces and design elements — represents SUNY Cortland and serves as a cornerstone for all of our communication efforts. When applied consistently and repeatedly, our graphic identity connects audiences with SUNY Cortland. The graphic elements and standards will provide guidance and direction as you convey SUNY Cortland’s brand identity.
The athletics logo may be used only for visual communications pertaining to athletics, alumni events and student recruitment. Use of the athletics logo must be approved by the Marketing Committee in conjunction with the Athletics Department.
SUNY Cortland forbids unauthorized use of its athletics logo. Individuals who violate the College’s athletics logo guidelines will be referred to legal counsel for the State University of New York System.
Departments and offices that have received approval to use the logo may obtain it from the Marketing Office at firstname.lastname@example.org or 607-753-2519.
In the summer of 2012 Ithaca College and SUNY Cortland began a Licensing and Trademark Enforcement program for the Cortaca Jug football game. The two schools, participants for 53 years in the annual football game, became co-owners of the registered trademark "Cortaca" and partners in a trademark and licensing program for “the biggest little game in the nation.”
Any vendor creating merchandise (apparel, bags, writing utensils, mugs, etc.) bearing the protected term "Cortaca," whether for on-campus departments or organizations, or for third party vendors to sell in stores, must be set up as an official licensee and go through an approval before using the term on any merchandise.
Vendors /official licensees have access to the exact color values
Colors must be solid only (no prints, patterns, tie-dye, gradient fills)
Colors allowed on Cortaca merchandise include
The College Seal is used only for diplomas, legal and official records, transcripts, any other legal agreements binding SUNY Cortland, printed programs presented at academic ceremonies as well as presidential communications and awards.
The official College colors, Cortland Red, white or black, should be used to reproduce the seal. Gold, bronze, silver and copper also are acceptable.
The official school colors are red and white.
They should be used in all internal and external materials and must correspond with the color values listed below.
Black is not a primary school color, but it is a secondary color, along with warm grey. They can be used as background colors in conjunction with red and white.
Accent colors can be used to support and complement the primary and secondary colors, but should never take their place.
The color value used depends on the medium:
PMS Warm Grey 2
Name Charcoal Gray
The College logo must be used as the primary graphic identifier in all communications. Separate logos that represent individual units or programs are not permitted.
Use of the College logo along with the name of a department, office, club or other group should follow the guidelines listed here. These guidelines apply to apparel, signage, banners and promotional items such as bags, mugs, nametags or other giveaways.
To download the fonts, login to myRedDragon and choose the Tech Help tab, and open the Cortland Fonts link located at the bottom of the Information Resources section. Use the Download button at the top of the screen to download all of the font files, or select them individually for download.
Specific typefaces should be used in all correspondence, electronic communication and printed materials to ensure that the documents received from the College will be immediately associated with SUNY Cortland.
These fonts should be used in all literature and collateral materials prepared by SUNY Cortland.
The Agenda family of typefaces provides a simple yet modern appeal and helps emphasize the progressive qualities of the College. The Agenda font family should be used primarily for body copy.
The Americana font family of typefaces is a classic serif font that complements Agenda. Americana will be used sparingly in publications for headlines, subheads and special copy. The new College logo is printed in Americana.
For proper use of the Agenda and Americana typefaces on special projects, please consult with the Marketing Office.
Verdana and Georgia typefaces should be substituted for Agenda and Americana respectively when using electronic communications such as PowerPoint, email or other online communications.
In cases where the primary typefaces are not available for print, the Arial and Times Roman typefaces may be substituted for Agenda and Americana respectively.
A graphic element that reinforces our brand has been created by enlarging the stylized "C" from the primary College logo. Varying portions of the enlarged "C" may appear according to the size and dimension of the material on which it is displayed.
The enlarged "C" must appear in exact proportion to the "C" used in the College logo but does not always have to be used with the logo.
The enlarged "C" does not always have to be used with the logo. When used, the enlarged "C" must appear in exact proportion to the "C" used in the College logo.
Due to the complex proportion and printing specifications of the bridge, use of the brand graphic element will be at the sole discretion of the Marketing Office.
Use of the SUNY Cortland logos and college seal is governed by the SUNY Cortland Communications Guide.
To download graphics please use the links in the columns labeled Black and white version and Color version.
|Sample||Black and white version||Color version|
Official College Logo
The athletics logo may be used only for visual communications pertaining to athletics, alumni events and student recruitment. Use of the athletics logo must be approved by the Marketing Committee in conjunction with the Athletics Department. For athletic logo files, please contact the Marketing Office at 607-753-2519 or at email@example.com.
To use the college seal, please contact the Marketing Office at 607-753-2519 or at firstname.lastname@example.org.
The official SUNY Cortland logo is a mark consisting of customized typography and color and reflects our most popular and most distinctive name. It prominently associates our College with the State University of New York.
The stylized “C” represents a sense of movement or momentum and serves as the distinguishing element of the logo. The indication of motion with the static strength of the other letters, gives an interesting feel and visual movement to the logo while representing progress and institutional history.
The College logo must be used as the primary graphic identifier in all communications. Separate logos that represent individual units or programs are generally not permitted.
Consistent and proper use of the logo is essential for ensuring the desired perception of SUNY Cortland. Likewise, the integrity of the SUNY Cortland brand diminishes when the logo is incorrectly applied. The exact arrangement and proportion of the logo must not be altered in any way.
After placing the logo in a document, if you need to change its size, be sure to keep it in proportion. This can be done by holding down the Shift Key and dragging any corner.
The primary SUNY Cortland logo consists of two colors, Cortland red and black. These colors must not be altered unless otherwise outlined in this guide.
When reproduced in color, the logo must use the PMS, CMYK, RGB or web color equivalents identified in the Colors section of this guide. Variations of the College logo are outlined in the Alternate Approved Usage section of this page and are provided on the Logo Downloads page.
The logos may be enlarged or reduced in size as required.
The minimum size of the logo is often determined by the method of reproduction or fabrication. The minimum size, using optimal reproduction methods, can be measured by the height of the “C” at 1/4”. When using the logo with the tagline, the minimum increases to 1.”
The logo should be used only at a size which does not compromise quality and legibility.
The logo must not be crowded or overwhelmed by other elements.
“Clear space” refers to the area surrounding the logo that should be kept free from visual distraction.
No graphic element or text of any kind should be placed within this clear space unless otherwise shown in this manual. The recommended clear space is equal to the x-height of the “n” in the logo.
(X = height of the letter n) as shown below.
Approved variations of the logo have been created for one-color publications and are available on the Logo Downloads page.
The official College colors, Cortland Red, white or black, should be used to reproduce the logo. Gold, bronze, silver and copper also are acceptable.
The Marketing Office will place the names of offices, departments, student clubs and groups beneath the College's logo for use on apparel or signage.
For more information, please contact 607-753-2519 or email@example.com.
Consistent and proper usage of the logo is essential.
If you are faced with using the logo in an application that you find questionable or not included in this manual, please contact the Marketing Office at firstname.lastname@example.org.
The integrity of the SUNY Cortland brand diminishes when the logos are incorrectly applied. Any variation or alteration, however small, is unacceptable.