Logos and Graphic Elements

Our graphic identity — logo, colors, typefaces and design elements — represents SUNY Cortland and serves as a cornerstone for all of our communication efforts. When applied consistently and repeatedly, our graphic identity connects audiences with SUNY Cortland. The graphic elements and standards will provide guidance and direction as you convey SUNY Cortland’s brand identity.

Athletics Logo and Styles

Primary Logo

Primary Athletics logo

Secondary Logo

Secondary athletics logo

The athletics logo may be used only for visual communications pertaining to athletics, alumni events and student recruitment. Use of the athletics logo must be approved by the Marketing Committee in conjunction with the Athletics Department.

SUNY Cortland forbids unauthorized use of its athletics logo. Individuals who violate the College’s athletics logo guidelines will be referred to legal counsel for the State University of New York System. 

Departments and offices that have received approval to use the logo may obtain it from the Marketing Office at marketing@cortland.edu or 607-753-2519.

View the Athletics Style Guide (PDF)

Cortaca Licensing

About the Cortaca Trademark

In the summer of 2012 Ithaca College and SUNY Cortland began a Licensing and Trademark Enforcement program for the Cortaca Jug football game. The two schools, participants for 53 years in the annual football game, became co-owners of the registered trademark "Cortaca" and partners in a trademark and licensing program for “the biggest little game in the nation.”

Any vendor creating merchandise (apparel, bags, writing utensils, mugs, etc.) bearing the protected term "Cortaca," whether for on-campus departments or organizations, or for third party vendors to sell in stores, must be set up as an official licensee and go through an approval before using the term on any merchandise.

Please email cortaca@ithaca.edu or marketing@cortland.edu with any questions related to the Cortaca licensing program.

What is protected?

  • The name Cortaca®
  • The ® symbol is required after the word Cortaca on all merchandise
    • Following AP and Chicago Style the ® symbol is not used inline in textual printed and electronic content (non-merchandise)
    • Examples: press releases, print or online articles
  • If the merchandise says Cortaca® anywhere on it, it must go through the Cortaca® Licensing Program and follow the program standards.

Trademark Enforcement and Licensing Program

  • Any vendor creating merchandise (apparel, bags, writing utensils, mugs, etc.) bearing the protected term "Cortaca," whether for on-campus departments or organizations, or for third party vendors to sell in stores, must be set up as an official licensee and go through an approval before using the term on any merchandise.
  • Please email cortaca@ithaca.edu or marketing@cortland.edu with any questions related to the Cortaca licensing program.

Program Standards

Vendors /official licensees have access to the exact color values
Colors must be solid only (no prints, patterns, tie-dye, gradient fills)

Colors allowed on Cortaca merchandise include

  • Black
  • Gold
  • Gray
  • Navy
  • Red
  • Tan
  • White

Fonts

  • No restriction on typeface
  • Block lettering is preferred; if script is used, it must have a tail
    Cortaca font options

Logos

  • Cortaca® does not have an official logo at this time
  • The SUNY Cortland and Ithaca College® logos may not be used on Cortaca® merchandise
  • Use of both colleges athletics logos is permitted, but not required

SUNY Cortland artwork

  • The only SUNY Cortland logo allowed on Cortaca® merchandise is the athletics Red Dragon logo.
    SUNY Cortland Athletics Logo

Ithaca College artwork

  • The only Ithaca College logos allowed on Cortaca® merchandise are the athletics “swoosh” logo or the athletics interlocking IC logo, and both require the TM symbol.

    Ithaca College Athletic Logos

Still unsure?

Visit ithaca.edu/licensing/cortaca for more information (including a list of approved vendors/licensees) or e-mail cortaca@ithaca.edu.

College Seal

College Seal - RedCollege Seal Black

Usage Guidelines

The College Seal is used only for diplomas, legal and official records, transcripts, any other legal agreements binding SUNY Cortland, printed programs presented at academic ceremonies as well as presidential communications and awards.

The official College colors, Cortland Red, white or black, should be used to reproduce the seal. Gold, bronze, silver and copper also are acceptable.

College Seal, Acceptable Tints

Examples of Approved Usage

  • Watermark on an official SUNY Cortland diploma or transcript
  • Cover page graphic to a dual diploma agreement between SUNY Cortland and another college
  • Graphic on printed programs for Commencement, Honors Convocation, Transformations: A Student Research and Creativity Conference, Academic Convocation or on banners hanging at the ceremonies
  • Plaques and certificates for presidential and academic awards

Unapproved Usage

  • As a logo on letterhead, stationery, business cards, merchandise or signage
  • Graphic on promotional materials, plaques or displays for non-academic ceremonies

Colors

The official school colors are red and white.

They should be used in all internal and external materials and must correspond with the color values listed below.

Black is not a primary school color, but it is a secondary color, along with warm grey. They can be used as background colors in conjunction with red and white.

Accent colors can be used to support and complement the primary and secondary colors, but should never take their place.

Color Values

The color value used depends on the medium:

  • Use PMS or CMYK in print and on items such as apparel and signs, etc.
  • RGB or web values are for electronic/digital use.

Primary Colors

Pantone 186

PMS 186
CMYK 0-100-81-4
RGB 185-16-0
Web #B91000

White swatch

PMS White
CMYK 0-0-0-0
RGB 255-255-255
Web #FFFFFF

Secondary Colors

Black

PMS Black
CMYK 0-0-0-100
RGB 0-0-0
Web #000000

PMS Warm Gray 2

PMS Warm Grey 2
CMYK 0-2-7-9
RGB 233-227-216
Web #E9E5DA

Accent Colors

Pantone 371

PMS 371
CMYK 43-0-100-56
RGB 79-111-25
Web #4f6f19

Pantone 5777

PMS 5777
CMYK 10-0-49-28
RGB 176-181-121
Web #b0b579

Pantone 144

PMS 144
CMYK 0-48-100-0
RGB 248-151-29
Web #f8971d

Pantone 209

PMS 209
CMYK 0-100-34-53
RGB 134-0-56
Web #860038

Charcoal Gray

Name Charcoal Gray
CMYK 69-63-62-56
RGB 54-54-54
Web #363636

Department/Program Logos

The College logo must be used as the primary graphic identifier in all communications. Separate logos that represent individual units or programs are not permitted.

College Logo with Department or Office Name

Use of the College logo along with the name of a department, office, club or other group should follow the guidelines listed here. These guidelines apply to apparel, signage, banners and promotional items such as bags, mugs, nametags or other giveaways.

logo with unit name

  • The name must be written in all caps using Agenda Bold in red or black.
  • "X" is the height of the word SUNY in the logo. The letters of the name cannot be taller than this height.
  • The name must fit on no more that two lines of type.
  • "Y" is the distance from the top of the logo's main body to the top of the "C" in Cortland. For example, from the top of the "o", "r," "a" or "n" to the top of the "C." This is the distance that must be used between the logo's main body and the top of the name.

Fonts

Download Fonts

To download the fonts, login to myRedDragon and choose the Tech Help tab, and open the Cortland Fonts link located at the bottom of the Information Resources section. Use the Download button at the top of the screen to download all of the font files, or select them individually for download.

Specific typefaces should be used in all correspondence, electronic communication and printed materials to ensure that the documents received from the College will be immediately associated with SUNY Cortland.

Primary typefaces

These fonts should be used in all literature and collateral materials prepared by SUNY Cortland.

Agenda

The Agenda family of typefaces provides a simple yet modern appeal and helps emphasize the progressive qualities of the College. The Agenda font family should be used primarily for body copy.

Americana

The Americana font family of typefaces is a classic serif font that complements Agenda. Americana will be used sparingly in publications for headlines, subheads and special copy. The new College logo is printed in Americana.

For proper use of the Agenda and Americana typefaces on special projects, please consult with the Marketing Office.

Alternate E-communications Typefaces

Verdana and Georgia typefaces should be substituted for Agenda and Americana respectively when using electronic communications such as PowerPoint, email or other online communications.

Alternate Print Typefaces

In cases where the primary typefaces are not available for print, the Arial and Times Roman typefaces may be substituted for Agenda and Americana respectively.

Font Samples for Agenda and Americana Font Families

Graphic Elements

SUNY Cortland President's Office letterhead, showing the graphic element at the top left of the page.

A graphic element that reinforces our brand has been created by enlarging the stylized "C" from the primary College logo. Varying portions of the enlarged "C" may appear according to the size and dimension of the material on which it is displayed.

SUNY Cortland Bus using the bridge element

The enlarged "C" must appear in exact proportion to the "C" used in the College logo but does not always have to be used with the logo.

The enlarged "C" does not always have to be used with the logo. When used, the enlarged "C" must appear in exact proportion to the "C" used in the College logo.

Due to the complex proportion and printing specifications of the bridge, use of the brand graphic element will be at the sole discretion of the Marketing Office.

Logo Downloads

Use of the SUNY Cortland logos and college seal is governed by the SUNY Cortland Communications Guide.

To download graphics please use the links in the columns labeled Black and white version and Color version.

If you have questions about the use of these logos please refer to Logo Reproduction or contact the Marketing Office at 607-753-2519 or at marketing@cortland.edu.

SampleBlack and white versionColor version

Official College Logo

 

Cortland Logo

Usage guidelines Usage guidelines

 

 Athletics Logo

Primary

Athletics logo

Secondary

Secondary Logo

The athletics logo may be used only for visual communications pertaining to athletics, alumni events and student recruitment. Use of the athletics logo must be approved by the Marketing Committee in conjunction with the Athletics Department. For athletic logo files, please contact the Marketing Office at 607-753-2519 or at marketing@cortland.edu.

Athletics logo usage guidelines (PDF)

College Seal

 

College Seal Black

To use the college seal, please contact the Marketing Office at 607-753-2519 or at marketing@cortland.edu.

College seal usage guidelines

 

Logo Reproduction and Usage

SUNY Cortland's official logo

The official SUNY Cortland logo is a mark consisting of customized typography and color and reflects our most popular and most distinctive name. It prominently associates our College with the State University of New York.

The stylized “C” represents a sense of movement or momentum and serves as the distinguishing element of the logo. The indication of motion with the static strength of the other letters, gives an interesting feel and visual movement to the logo while representing progress and institutional history.

The College logo must be used as the primary graphic identifier in all communications. Separate logos that represent individual units or programs are generally not permitted.

Logo Reproduction

Consistent and proper use of the logo is essential for ensuring the desired perception of SUNY Cortland. Likewise, the integrity of the SUNY Cortland brand diminishes when the logo is incorrectly applied. The exact arrangement and proportion of the logo must not be altered in any way.

After placing the logo in a document, if you need to change its size, be sure to keep it in proportion. This can be done by holding down the Shift Key and dragging any corner.

 Logo scaled wrong   Logo scaled improperly

The primary SUNY Cortland logo consists of two colors, Cortland red and black. These colors must not be altered unless otherwise outlined in this guide.

When reproduced in color, the logo must use the PMS, CMYK, RGB or Web color equivalents identified in the Colors section of this guide. Variations of the College logo are outlined in the Alternate Approved Usage section of this page and are provided on the Logo Downloads page.

Minimum Sizes

Minimum logo sizes

The logos may be enlarged or reduced in size as required.

The minimum size of the logo is often determined by the method of reproduction or fabrication. The minimum size, using optimal reproduction methods, can be measured by the height of the “C” at 1/4”. When using the logo with the tagline, the minimum increases to 1.”

The logo should be used only at a size which does not compromise quality and legibility.

Clear Space

The logo must not be crowded or overwhelmed by other elements.

“Clear space” refers to the area surrounding the logo that should be kept free from visual distraction.

No graphic element or text of any kind should be placed within this clear space unless otherwise shown in this manual. The recommended clear space is equal to the x-height of the “n” in the logo.
(X = height of the letter n) as shown below.

Graphic showing the method for determining clear space around the logo.

Alternate Approved Usage

Approved variations of the logo have been created for one-color publications and are available on the Logo Downloads page.

Acceptable logo variations

  1. The black logo is for use in one-color productions and over lighter background colors.
  2. Only the approved Cortland red can be used in this one-color version.
  3. The white logo should be used over darker background colors. Use the EPS file for printed materials and the GIF version for the Web.

The official College colors, Cortland Red, white or black, should be used to reproduce the logo. Gold, bronze, silver and copper also are acceptable.

Custom Usage of Logo

The Marketing Office will place the names of offices, departments, student clubs and groups beneath the College's logo for use on apparel or signage.

For more information, please contact 607-753-2519 or marketing@cortland.edu.

Non-Approved Usage

Consistent and proper usage of the logo is essential.

View some examples of incorrect usage.

If you are faced with using the logo in an application that you find questionable or not included in this manual, please contact the Marketing Office at marketing@cortland.edu.

Mark Integrity

The integrity of the SUNY Cortland brand diminishes when the logos are incorrectly applied. Any variation or alteration, however small, is unacceptable.

  • DO NOT change the colors.
  • DO NOT change the color of separate components of the mark.
  • DO NOT outline any part of the mark.
  • DO NOT use a white border to outline the mark on dark backgrounds.
  • DO NOT rearrange the components, eliminate or use the components separately unless otherwise noted in this manual.
  • DO NOT distort the mark or scale it disproportionately.
  • DO NOT rotate mark.
  • DO NOT violate the clear space with text, images, or any other element.
  • DO NOT fill the mark with a photograph or any other pattern or texture.
  • DO NOT use the logo as a substitute for the words "SUNY Cortland" in a sentence.
  • DO NOT lock up the logo with any other logo.