Our graphic identity — logo, colors, typefaces and design elements — represents SUNY Cortland and serves as a cornerstone for all of our communication efforts. When applied consistently and repeatedly, our graphic identity connects audiences with SUNY Cortland. The graphic elements and standards will provide guidance and direction as you convey SUNY Cortland’s brand identity.
In the summer of 2012 Ithaca College and SUNY Cortland began a Licensing and Trademark Enforcement program for the Cortaca Jug football game. The two schools, participants for 53 years in the annual football game, became co-owners of the registered trademark "Cortaca" and partners in a trademark and licensing program for “the biggest little game in the nation.”
Any vendor creating merchandise (apparel, bags, writing utensils, mugs, etc.) bearing the protected term "Cortaca," whether for on-campus departments or organizations, or for third party vendors to sell in stores, must be set up as an official licensee and go through an approval before using the term on any merchandise.
Vendors /official licensees have access to the exact color values
Colors must be solid only (no prints, patterns, tie-dye, gradient fills)
Colors allowed on Cortaca merchandise include
The official school colors are red and white.
They should be used in all internal and external materials and must correspond with the color values listed below.
Black is not a primary school color, but it is a secondary color, along with warm grey. They can be used as background colors in conjunction with red and white.
Accent colors can be used to support and complement the primary and secondary colors, but should never take their place.
The color value used depends on the medium:
PMS Warm Grey 2
Name Charcoal Gray
A graphic element that reinforces our brand has been created by enlarging the stylized "C" from the primary College logo. Varying portions of the enlarged "C" may appear according to the size and dimension of the material on which it is displayed.
The enlarged "C" must appear in exact proportion to the "C" used in the College logo but does not always have to be used with the logo.
The enlarged "C" does not always have to be used with the logo. When used, the enlarged "C" must appear in exact proportion to the "C" used in the College logo.
Due to the complex proportion and printing specifications of the bridge, use of the brand graphic element will be at the sole discretion of the Marketing Office.