Graphic Elements

Our graphic identity — logo, colors, typefaces and design elements — represents SUNY Cortland and serves as a cornerstone for all of our communication efforts. When applied consistently and repeatedly, our graphic identity connects audiences with SUNY Cortland. The graphic elements and standards will provide guidance and direction as you convey SUNY Cortland’s brand identity.

Cortaca Licensing

About the Cortaca Trademark

In the summer of 2012 Ithaca College and SUNY Cortland began a Licensing and Trademark Enforcement program for the Cortaca Jug football game. The two schools, participants for 53 years in the annual football game, became co-owners of the registered trademark "Cortaca" and partners in a trademark and licensing program for “the biggest little game in the nation.”

Any vendor creating merchandise (apparel, bags, writing utensils, mugs, etc.) bearing the protected term "Cortaca," whether for on-campus departments or organizations, or for third party vendors to sell in stores, must be set up as an official licensee and go through an approval before using the term on any merchandise.

Please email cortaca@ithaca.edu or marketing@cortland.edu with any questions related to the Cortaca licensing program.

What is protected?

  • The name Cortaca®
  • The ® symbol is required after the word Cortaca on all merchandise
    • Following AP and Chicago Style the ® symbol is not used inline in textual printed and electronic content (non-merchandise)
    • Examples: press releases, print or online articles
  • If the merchandise says Cortaca® anywhere on it, it must go through the Cortaca® Licensing Program and follow the program standards.

Trademark Enforcement and Licensing Program

  • Any vendor creating merchandise (apparel, bags, writing utensils, mugs, etc.) bearing the protected term "Cortaca," whether for on-campus departments or organizations, or for third party vendors to sell in stores, must be set up as an official licensee and go through an approval before using the term on any merchandise.
  • Please email cortaca@ithaca.edu or marketing@cortland.edu with any questions related to the Cortaca licensing program.

Program Standards

Vendors /official licensees have access to the exact color values
Colors must be solid only (no prints, patterns, tie-dye, gradient fills)

Colors allowed on Cortaca merchandise include

  • Black
  • Gold
  • Gray
  • Navy
  • Red
  • Tan
  • White

Fonts

  • No restriction on typeface
  • Block lettering is preferred; if script is used, it must have a tail
    Cortaca font options

Logos

  • Cortaca® does not have an official logo at this time
  • The SUNY Cortland and Ithaca College® logos may not be used on Cortaca® merchandise
  • Use of both colleges athletics logos is permitted, but not required

SUNY Cortland artwork

  • The only SUNY Cortland logo allowed on Cortaca® merchandise is the athletics Red Dragon logo.
    SUNY Cortland Athletics Logo

Ithaca College artwork

  • The only Ithaca College logos allowed on Cortaca® merchandise are the athletics “swoosh” logo or the athletics interlocking IC logo, and both require the TM symbol.

    Ithaca College Athletic Logos

Still unsure?

Visit ithaca.edu/licensing/cortaca for more information (including a list of approved vendors/licensees) or e-mail cortaca@ithaca.edu.

Colors

The official school colors are red and white.

They should be used in all internal and external materials and must correspond with the color values listed below.

Black is not a primary school color, but it is a secondary color, along with warm grey. They can be used as background colors in conjunction with red and white.

Accent colors can be used to support and complement the primary and secondary colors, but should never take their place.

Color Values

The color value used depends on the medium:

  • Use PMS or CMYK in print and on items such as apparel and signs, etc.
  • RGB or web values are for electronic/digital use.

Primary Colors

Pantone 186

PMS 186
CMYK 0-100-81-4
RGB 185-16-0
Web #B91000

White swatch

PMS White
CMYK 0-0-0-0
RGB 255-255-255
Web #FFFFFF

Secondary Colors

Black

PMS Black
CMYK 0-0-0-100
RGB 0-0-0
Web #000000

PMS Warm Gray 2

PMS Warm Grey 2
CMYK 0-2-7-9
RGB 233-227-216
Web #E9E5DA

Accent Colors

Pantone 371

PMS 371
CMYK 43-0-100-56
RGB 79-111-25
Web #4f6f19

Pantone 5777

PMS 5777
CMYK 10-0-49-28
RGB 176-181-121
Web #b0b579

Pantone 144

PMS 144
CMYK 0-48-100-0
RGB 248-151-29
Web #f8971d

Pantone 209

PMS 209
CMYK 0-100-34-53
RGB 134-0-56
Web #860038

Charcoal Gray

Name Charcoal Gray
CMYK 69-63-62-56
RGB 54-54-54
Web #363636

Graphic Elements

SUNY Cortland President's Office letterhead, showing the graphic element at the top left of the page.

A graphic element that reinforces our brand has been created by enlarging the stylized "C" from the primary College logo. Varying portions of the enlarged "C" may appear according to the size and dimension of the material on which it is displayed.

SUNY Cortland Bus using the bridge element

The enlarged "C" must appear in exact proportion to the "C" used in the College logo but does not always have to be used with the logo.

The enlarged "C" does not always have to be used with the logo. When used, the enlarged "C" must appear in exact proportion to the "C" used in the College logo.

Due to the complex proportion and printing specifications of the bridge, use of the brand graphic element will be at the sole discretion of the Marketing Office.