Spring 2021 Guide and COVID-19 information

Logo Guide/Request

SUNY Cortland’s Marketing Office now offers a logo creation service for sport clubs. Work with a designer to develop a mark that represents your club and shows your Red Dragon Pride. 

Requesting your new logo is easy. 


There are two approaches:

  • Select one of nine pre-made design options (below) that can be quickly modified with your club’s name.
  • Or, if you want to play a larger role in the creative process, you can request a completely custom logo. In the request form, you will have the option to select from official Red Dragon illustration elements, a sport-related icon or you can upload your own graphic to be considered.

You will see a proof of your logo and have the option to suggest revisions. Once finalized, you can use your logo for apparel, social media and other needs.

View pre-made design options

You can request one of these layouts with your club’s name.

Sport club logos 1-4

Sport club logo examples 5 through 9

If you do not see a pre-made option that suits your club, you can submit details for a fully custom logo in the request form.

Get your logo

  1. Request
    Submit the request form.
    Sport Club Logo Request
  2. Review
    If you choose from the pre-made design options, you will receive a proof within three business days. Proofs for fully custom requests may take up to two weeks.
  3. Approve
    You will receive and approve your logo via email. Up to three revisions may be made to custom logos.
  4. Download
    Once you have finalized your design, you will receive versions to download in various formats.
  5. Use
    Start using your club’s logo! Please review the guidelines below for best practices.

Usage guidelines

Please follow these best practices to ensure consistent application of your sport club’s new logo.

Minimum size

Make sure the logo remains in proportion (not stretched or distorted) when resizing. For legibility, the minimum recommended height is 1”.

Clear space

The logo shouldn’t be overwhelmed by other images or text. No other element should appear within a reasonable margin of the logo. 

Suggested clear space

This is an example of acceptable clear space, with the black box representing text or an image.

Sport club logo with a reasonable margin between mark and additional element

In this example, the secondary element is too close to the logo.

Example with text or graphic element too close to logo


Avoid modifying your logo in any way, including cropping, using elements separately, rotating or reversing, and adding graphic effects or filters. 

Once received, the logo should not be edited. If you find you need a change to your logo (for example, your club’s name changes), please contact Reneé Novelli, senior visual media specialist. Requests for edits should be kept to a minimum. 


When ordering shirts, jerseys and other apparel, submit your concept to Matt Nuesell, assistant director of recreational sports for intramural sports and sport clubs, for approval before ordering. 

Preferred vendor

Graph-Tex, Inc.
46 Elm St., Cortland, NY 13045

Other vendors may be used with approval from Matt Nuesell.