Mark Dodds is a Professor teaching sport marketing and sport law at the State University of New York, College at Cortland. He holds a J.D. from Marquette University Law School, a M.B.A. from Robert Morris University and a B.S. in Marketing Management from Syracuse University. While at MULS, he earned a Sport Law Certificate from the National Sport Law Institute. His research area is focused on legal issues in sport business, international sport, sponsorship activation, and legal issues with internships. He has published articles in journals such as: Journal of Brand Strategy, Journal of Sponsorship, Marquette Sports Law Review, Case Studies in Sport Management, Journal of Physical Education, Recreation and Dance, Journal of Sponsorship, International Journal of Sport Management and Marketing and College Athletics and the Law. He co-edited the award-winning Encyclopedia of Sports Management and Marketing and a special motorsports issue of International Journal of Sport Management and Marketing.
Prior to arriving at SUNY Cortland, Mark worked in the sport marketing industry for over 12 years. He lives in Cortland, New York with his wife and two kids.
Juris Doctor from Marquette University Law School. While at MULS, he earned a Sport Law Certificate from the National Sport Law Institute.
Masters of Business Administration from Robert Morris University
Bachelor of Science in Marketing Management from Syracuse University.
Undergraduate courses taught:
COR 101 – The Cortland Experience
SPM 275 – Foundations of Sport Management
SPM 277 – The Business of Motorsports
SPM 279 – The Business of Professional Football (online)
SPM 311 – Legal Issues in Physical Education and Sport
SPM 349 – Event Practicum
SPM 360 – Sport Marketing
SPM 373 – Sport Law
SPM 444 – Lab Assistant
SPM 460 – Applied Sport Sales & Marketing
SPM 466 – Strategic Management of Sport Organizations
SPM 470 – Internship
SPM 499 – Independent Study
Graduate courses taught:
SPM 510 – Sport Enterprise (hybrid)
SPM 525 – History and Governance of Sport (online)
SPM 665 – Applied Sport Marketing Research (online)
SPM 660 – Sport Marketing
SPM 660 – Sport Marketing (online)
SPM 662 – International Sport Marketing
SPM 670 – Sport Law
SPM 670 – Sport Law (online)
SPM 680 – Policy and Strategic Management in Sport
SPM 680 – Policy and Strategic Management in Sport (online)
Dodds, M., Heisey, K., & Ahonen, A. International sport business handbook, Oxfordshire, United Kingdom: Routledge Publishing Co. (proposal submitted)
Dodds, M., Reese, J., & Golson, G. Sports leadership: A concise reference guide. Thousand Oaks, CA: Sage Publications. (in progress)
Swayne, L., Dodds, M., & Golson, G. (2011), Encyclopedia of sports management and marketing. Thousand Oaks, CA: Sage Publications.
Reese, J., Dodds, M. & Southall, R. (20XX). Enforcing club seat contracts in professional sports. Case Studies in Sport Management, X(X), X-X.
Dodds, M., & Cotrufo, R. (201X). The ultimate penalty box: Fayetteville-Manlius is disqualified from the state playoffs for playing too many games. Journal of Physical Education, Recreation and Dance, X(X), X-X.
Dodds, M., DeGaris, L. & Perricone, D. (2014). The influence of gender on baseball sponsorship activation tactics. Journal of Brand Strategy, 3(1), 71-79.
Dodds, M., Reese, J., & Schoepfer-Bochicchio, K. (2013). Are ticket lotteries fair game? George v. NCAA sets the standard. Sport Marketing Quarterly, 22(3), 181-183.
Dodds, M. & Schoepfer- Bochicchio, K. (2013). Inherent risk or risky decision? Coach’s failure to use safety device an assumed risk. Journal of Physical Education, Recreation and Dance, 84(4), 10-12.
Han, P. & Dodds, M. (2013). Can a sport organization monitor its employee’s and athlete’s use of social media?. Journal of Physical Education, Recreation and Dance, 84(3), 9-12.
Reese, J., Dodds, M., Burchette, B., & Lutz, J.P. (2013). Selling to visiting fans at the expense of home field advantage: A financial dilemma. Case Studies in Sport Management, 3(3), 1-6.
Chair, Faculty Disciplinary Group for SUNY's Mobility Project for the Major in Sport Management (2010)