Faculty/Staff Detail

Ryan Vooris


Ryan Vooris received his Phd from Indiana University in 2015. For his dissertation he developed a psychometric scale to measure the motivations of Twitter users.  He previously earned his undergraduate degree at SUNY Cortland and his M.S. from Indiana University. He also studied at Ithaca College in Ithaca, NY.

Before returning to school to earn his advance degrees, Ryan worked as a movie theatre manager for Regal Entertainment Group and as a Media Department Supervisor for Best Buy. His experience in the sport industry includes time spent in ticket sales, administration, and promotion while working in Minor League Baseball, Division I athletics, and at a NFL Training Camp. Before returning to school in 2010, he wrote regularly about sports for numerous websites.

Ryan’s research interests focus on new and emerging media, including the use of social media by sport consumers and sport organizations. He also studies online disinhibition, relationship marketing in the sport management field, and elements of sport history (specifically the Negro Leagues and the Olympics). His published research has appeared in leading journals such as the Journal of Sport Management and at international academic conferences such as the North American Society for Sport Management, the International Association for Communication and Sport, and the Global Sport Business Association Conference.

Originally from Herkimer, NY, Ryan is an avid reader and the proud father of two boys. In his spare time he coaches little league for his kids and quizzes them on Star Wars trivia and The Lord of the Rings lore. 

Education

Ph.D., Human Performance, emphasis in Sport Management, Indiana University

M.S., Kinesiology, emphasis in Sport Management, Indiana University

B.S., Sport Management, State University of New York at Cortland College

Teaching

Undergraduate Courses

SPM100 – Introduction to Computer Applications

SPM275 – Foundations of Sport Management

SPM335 – Information Technology in Sport

SPM346 - Social Media Operations in Sport

SPM466 – Applied Sport Sales and Marketing

Graduate Courses

SPM630 – Sport Media Management

SPM635 - Information Technology in Sport

SPM647 - Intercollegiate Athletics Management

Publications

Peer Reviewed Publications

Vooris, R., & Clavio, G. (in press). Scale development. In J.M. Matthes (Ed.), International Encyclopedia of Communication Research Methods. Hoboken, NJ: Wiley Publishing.
 
Vooris, R., Fischer, K., Smith, C. M. L., & Achen, B. (2016). Generation multitasker: How millennials’ use second screens while watching televised sport. Global Sport Business Journal, 4,24-45. 

Vooris, R., Smith, C.M.L., & Obeng, C. (2015). Reflections of two-screen users: How fans utilize information technology while watching sports. International Public Health Journal, 4(7).

Eagleman, A., Burch, L., & Vooris, R. (2014). A unified version of London 2012: New Media coverage of gender, nationality, and sport for Olympic consumers in six countries. Journal of Sport Management, 28, 457-470

Clavio, G., Walsh, P., & Vooris, R. (2013). Social media utilization among drivers and PR professionals in a major racing series. International Journal of Motorsport Management, 2(1), Article 2.

Academic Presentations

Vooris, R., Clavio, G., Pedersen, P., Williams, A., & Witkemper, C., (2016, November 4).Developing a Motivational Scale for Sport Twitter Consumption. 2016 Sport Marketing Conference, Indianapolis, IN
 
Achen, R. & Vooris, R. (2016, March 6). The road to the show: Exploring how MLB and MiLB team differ in their usage of Facebook. 2016 International Summit for Communication and Sport, Grand Rapids, MI.
 
Cryan, M., Kobritz, J. I., & Vooris, R. (2016, February 26). The carnage in MLB: Is it time to revisit the Baseball Rule? Sport and Recreation Law Association Conference, New Orleans, LA.
 
Vooris, R., Smith, M.A., Fischer, K., & Achen, R. (2016, February 21). The active audience comes alive: How fans are using mobile technologies while watching televised sport. 2015 Global Sport Business Association Conference, Miami, FL

Vooris, R., Bowles, J., & Clavio, G. (2015, March 15). Who read it on Reddit? Exploring how and why sports fans are using the social news website Reddit. 2015 Summit for Communication and Sport, Charlotte, NC.

Vooris, R. & Clavio, G. (2015, March 15). Demographics and usage patterns of NBA fans on Reddit. 2015 Summit on Communication and Sport, Charlotte, NC.

Vooris, R., Smith, C.M.L., Obeng, C., & Clavio, G.  (2015, February 7). Reflections of two-screen users: How fans utilize information technology while watching sports. 2015 Global Sport Business Association Conference, Miami, FL.

Wright, B. K, & Vooris, R. (2015, February 7). The utilization of social networking sites by professional sports teams: Prevalence of relationship marketing. 2015 Global Sport Business Association Conference, Miami, FL.

Vooris, R. (2014, June 1) Teaching through self-promotion on social media: The 30 for 30 class assignment. Teaching and Learning Fair at the 2014 North American Society for Sport Management, Pittsburgh, PA.

Smith, C.M.L., Vooris, R., Clavio, G. (advisor) & Sailes, G. (advisor). (2014, May 30). A qualitative analysis of the features of National Football League official Pinterest accounts. 2014 North American Society for Sport Management Conference, Pittsburgh, PA.

Vooris, R., Lee, J.Y., & Clavio, G. (advisor). (2014, May 30). From the driver’s seat: Fan expectations of IndyCar driver Twitter usage. 2014 North American Society for Sport Management Conference, Pittsburgh, PA.

Kozman, C., Vooris, R., Clavio, G. (advisor) & Major, L.H. (advisor). (2014, March 15). A meta analysis of theory and methodology in sport communication research, 1924-2012. 2014 Summit for Communication and Sport, New York, NY.

Book Chapters

Vooris, R. (2015). Media portrayals: Print. In M. Dodds & J. Reese Jr (Eds.), Sports Leadership: A Concise Reference Guide. Croton-on-Hudson, NY: Mission Bell Media.

Clavio, G., Bowles, J., Vooris, R., & Pedersen, P.M. (2013). The integration of social media and sport: Perspectives and examples from the United States. In A. Hebbel-Seeger & T. Horky (Eds.), International Symposium on Sport & Economics: Sports, Journalism, & Social Media (pp. 59-72). Aachen, Germany: Meyer & Meyer-Verlag.

Service

SUNY Cortland Sport Management Department

Curriculum Committee (2015 – present)

Sport Management Club Associate Advisor (2015 – present)

Assistant Professor Search Committee (2015, 2016)

National Associations

Psychometric Society (2015 – present)

North American Association for Sport Management (2013 – present)

Global Sport Business Association (2013 – present)

International Association for Communication and Sport (2013 – present)

Southern Sport Management Association (2013)

Society of American Baseball Research (2012 - present)

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