Department Information

Chair:
Paul van der Veur
Van Hoesen Hall, Room B-117
Phone: 607-753-4201
Fax: 607-753-4821

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Program Details

Communication Studies: Concentration in Public Relations and Advertising [PRAD] (Major)

The communication studies concentration in public relations and advertising provides students for careers in public relations and advertising in both corporate settings and nonprofit organizations. Students are grounded in theory, method and application in the areas of public relations and advertising.

Career Potential

  • Public relations manager
  • Campaign manager
  • Advertising executive
  • Marketing director
  • Promotions manager

Communication Studies Core
  • COM 100 - Human Communication (3 cr. hr.)
  • COM 200 - Communication History (3 cr. hr.)
  • COM 203 - Introduction to Media Writing (3 cr. hr.)
  • COM 210 - Fundamentals of Public Speaking (3 cr. hr.)
  • COM 301 - Mass Media and Society (3 cr. hr.)
  • COM 302 - Intercultural Communication (3 cr. hr.) or
  • COM 303 - International Communication (3 cr. hr.)
  • COM 304 - Communication Research (3 cr. hr.)
  • COM 400 - Communication Law and Ethics (3 cr. hr.)
A. Required Courses
  • COM 421 - Mass Media Advertising (3 cr. hr.)
  • COM 422 - Public Relations (3 cr. hr.)
B. Choose at least one course from each group
Group A
  • COM 310 - Feature and Opinion Writing (3 cr. hr.)
  • COM 321 - Intermediate Writing for Public Relations (3 cr. hr.)
  • COM 323 - Intermediate News Writing and Reporting (3 cr. hr.)
Group B
  • COM 311 - Interviewing Principles and Practices (3 cr. hr.)
  • COM 312 - Media Performance (3 cr. hr.)
  • COM 324 - Communication Campaigns (3 cr. hr.)
Total Credit Hours Required for Graduation: 124
Example of the B.A. in Communication Studies over four years

The sample program listed is model for communication studies majors with or without a concentration. It does not reflect the expectations for all of the programs. Students should consult an advisor to obtain up-to-date program requirements and to formulate a degree plan.

First Year
Fall Total credit hours: 16-17

Foreign language 101
GE course
COM 100 - Human Communication (3 cr. hr.)
COM 210 - Fundamentals of Public Speaking (3 cr. hr.)
COR 101 - The Cortland Experience: A First Year Seminar (1 cr. hr.)
CPN 100 - Writing Studies I (3 cr. hr.) or
CPN 102 - Writing Studies in the Community I (4 cr. hr.)

Spring Total credit hours: 15-16

Foreign language 102
GE course
GE course
COM 200 - Communication History (3 cr. hr.)
CPN 101 - Writing Studies II (3 cr. hr.) or
CPN 103 - Writing Studies in the Community II (4 cr. hr.)

Second Year
Fall Total credit hours: 16

Foreign language 201
Elective
GE course
Participation course
COM 203 - Introduction to Media Writing (3 cr. hr.)
COM 301 - Mass Media and Society (3 cr. hr.)

Spring Total credit hours: 16

Foreign language 202
GE course
GE course
Elective
Participation course
and
COM 300-level elective for COM majors or
COM 321 - Intermediate Writing for Public Relations (3 cr. hr.) or PRAD majors take COM 321.
COM 323 - Intermediate News Writing and Reporting (3 cr. hr.) or MEPD and JOUR majors take COM 323.

Third Year
Fall Total credit hours: 15

GE course
Elective
COM 302 - Intercultural Communication (3 cr. hr.) or
COM 303 - International Communication (3 cr. hr.)
COM 304 - Communication Research (3 cr. hr.)
COM 300-level elective for COM majors or
COM 421 - Mass Media Advertising (3 cr. hr.) or PRAD majors take COM 421.
COM 332 - Readings in Journalism (3 cr. hr.) or MEPD and JOUR majors take COM 332.

Spring Total credit hours: 16

GE course
LAS elective
LAS elective
Participation course
COM 300-level elective for COM majors or
COM 422 - Public Relations (3 cr. hr.) or PRAD majors take COM 422.
COM 349 - Multimedia Production (3 cr. hr.) or MEPD majors take COM 349.
COM 310 - Feature and Opinion Writing (3 cr. hr.) or JOUR majors take COM 310.
COM 400 - Communication Law and Ethics (3 cr. hr.)

Fourth Year
Fall Total credit hours: 16

Elective
Elective
Elective
Elective
Participation course and
COM 300-level elective for COM majors or
COM 311 - Interviewing Principles and Practices (3 cr. hr.) or PRAD majors take COM 311.
COM 430 - Media Criticism (3 cr. hr.) or MEPD majors take COM 430.
COM 433 - Literary Journalism (3 cr. hr.) or JOUR majors take COM 433.

Spring Total credit hours: 16

Internship or
Study abroad or
Learning Community involvement or elective