A theme has been developed to succinctly convey our brand essence. It may be explicitly expressed in communication materials or, more often, serve as the premise for the message(s) being communicated.

Theme: Momentum

A single overriding theme — Momentum — characterizes the energy and vibrancy of the College and identifies SUNY Cortland as active and engaging.

There is a powerful association that accompanies the momentum theme — that of excitement, energy, dynamic learning and living, and forward moving — all very real trademarks of the SUNY Cortland experience.

Our momentum as an institution in turn contributes to the momentum of our students, faculty, staff, alumni and larger Cortland community. “Momentum” clarifies and communicates the high-value essence of the Cortland brand.