From the president’s speeches to capital campaign materials, from faculty position advertisements in The Chronicle of Higher Education to recruitment brochures, from hometown news and sports releases to campus signage, representations of these attributes in words, phrases and photos should be used purposefully and liberally.
Our goal is to have SUNY Cortland’s audiences equate these attributes with the College and equate the College with these attributes.
Distinctive attributes represent the extraordinary and unique characteristics that make SUNY Cortland distinctive from other institutions.
Attributes (distinctive in red italics)
Champion (noun and verb)
Exceptional campus experience
Quality of student life
Examples of Distinctive Attributes and Corresponding Story Topics
Leadership development, high standards and record of excellence, the discipline, dedication, time management and balance involved, team orientation, the academic and athletic accomplishments of our student-athletes, SUNY/national records and rankings, awards earned, successful alumni, facilities, etc.
As a noun: Student leaders, award-winning students, faculty and staff, scholarship, Honors Convocation, Honors Program, Scholars’ Day, published authors, grant recipients, successful alumni, athletic prominence, etc.
As a verb: Peer mentors, faculty mentors, civic engagement, service-learning, volunteer organizations, social cause organizations, leading researchers, etc.
Study abroad, internships, research with faculty, Transformations, community service, civic engagement, service-learning, practicum/student teaching, independent study, volunteer organizations, clubs and organizations, the Outdoor Education Center, NeoVox, etc.
Breadth of certification areas, history and tradition, alumni accomplishments, student teaching options in New York State and abroad, pass rates on certification exams, leaders and innovators in the field, impact on education profession and educating youth, etc.
Quality of Student Life
Highly rated health and counseling services, increased diversity, internationalizing the campus, more than 100 clubs and organizations, new and renovated residence halls, arts and cultural events (CALS), recreational sports and fitness facilities, the Health Fair and Community Bike Program, dining options, etc.