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Cortaca Licensing

About the Cortaca Trademark

In the summer of 2012 Ithaca College and SUNY Cortland began a Licensing and Trademark Enforcement program for the Cortaca Jug football game. The two schools, participants for 53 years in the annual football game, became co-owners of the registered trademark "Cortaca" and partners in a trademark and licensing program for “the biggest little game in the nation.”

Any vendor creating merchandise (apparel, bags, writing utensils, mugs, etc.) bearing the protected term "Cortaca," whether for on-campus departments or organizations, or for third party vendors to sell in stores, must be set up as an official licensee and go through an approval before using the term on any merchandise.

The two schools have partnered with Strategic Marketing Affiliates (SMA) to assist in the management of the licensing and trademark enforcement program. SMA is responsible for processing license applications, coordinating artwork approvals, and enforcing the trademark.

Please email cortaca@ithaca.edu or marketing@cortland.edu with any questions related to the Cortaca licensing program.

What is protected?

  • The name Cortaca®
  • The ® symbol is required after the word Cortaca on all merchandise
    • Following AP and Chicago Style the ® symbol is not used inline in textual printed and electronic content (non-merchandise)
    • Examples: press releases, print or online articles
  • If the merchandise says Cortaca® anywhere on it, it must go through the Cortaca® Licensing Program and follow the program standards.

Trademark Enforcement and Licensing Program

  • Any vendor creating merchandise (apparel, bags, writing utensils, mugs, etc.) bearing the protected term "Cortaca," whether for on-campus departments or organizations, or for third party vendors to sell in stores, must be set up as an official licensee and go through an approval before using the term on any merchandise.
  • The two schools have partnered with Strategic Marketing Affiliates to assist in the management of the licensing and trademark enforcement program. SMA is responsible for processing license applications, coordinating artwork approvals, and enforcing our trademark.
  • Please email cortaca@ithaca.edu or marketing@cortland.edu with any questions related to the Cortaca licensing program.

Cortaca Licensing Program at a Glance

Cortaca Licensing Requirements - At a Glance

View Licensing Requirements PDF

Program Standards

Vendors /official licensees have access to the exact color values
Colors must be solid only (no prints, patterns, tie-dye, gradient fills)

Colors allowed on Cortaca merchandise include

  • Black
  • Gold
  •  Gray
  • Navy
  • Red
  • Tan
  • White

Fonts

  • No restriction on typeface
  • Block lettering is preferred; if script is used, it must have a tail
    Cortaca font options

  

Logos

  • Cortaca® does not have an official logo at this time
  • The SUNY Cortland and Ithaca College® logos may not be used on Cortaca® merchandise
  • Use of both colleges athletics logos is permitted, but not required

SUNY Cortland artwork

  • The only SUNY Cortland logo allowed on Cortaca® merchandise is the athletics Red Dragon logo.
    SUNY Cortland Athletics Logo

Ithaca College artwork

  • The only Ithaca College logos allowed on Cortaca® merchandise are the athletics “swoosh” logo or the athletics interlocking IC logo, and both require the TM symbol.

    Ithaca College Athletic Logos