Stationery

All stationery must adhere to graphic identity guidelines. It is important to never recreate the stationery system, but to use the original electronic files or provided pre-printed materials.

The SUNY Cortland stationery should be reproduced in two colors—PMS 186 and black.

Business Cards

All orders for business cards and other official printed College material must adhere to the graphics standards.

Business cards are available to current College faculty and staff for business use only. Personal information, such as home address, home phone or cell phone numbers are only available for individuals who work off campus, such as student teaching supervisors and emeritus faculty and staff.

Place an order for business cards.

Guidelines

  • Names: The name listed on an employee's business card is generated by information from human resources. A shortened form such as Ted for Theodore may be used if that is the name the person generally uses. Nicknames are unacceptable.
  • Class Years: Alumni are encouraged to include their class year(s).
  • Titles: The campus or budget title is the primary title on a business card and is required. Additional titles can be added upon approval. Prepositions in titles are avoided due to space limitations.
  • Phone Numbers: Generally office and fax are numbers are listed. Cell phone numbers paid with College funds may be included upon request.
  • Email Address: There is no exception to using the official College email address unless the employee works off campus such as a student teaching supervisor.
  • Web addresses:
    • Cortland URLs no longer require http:// or www.
    • Department URLs can be used in place of the College's address
    • Personal Web addresses may be added to the employee's online directory listing
  • Social Media Information: Official College Facebook and Twitter addresses may be used on business cards.
  • Emeritus Cards: The College will process orders for emeritus faculty who wish to pay for their own business cards. They will be billed by the vendor. Information that may be included:
    • Campus office, phone, address and Cortland email address
    • Personal address and phone but Cortland email address

Paper Stock

Accent Opaque White Smooth 80-lb. cover.

Sample Business Cards

Please note that area codes are written without parentheses — 607-753-2011.

Option 1

Standard three-line business card

Business Card - option 1

Option 2

Standard four-line business card

Business card - option 2

Option 3

For individuals who have more than one title

Business card - option 3

Option 4

For individuals who require a College-issued cell phone number listed

Business Card - option 4

Option 5

For individuals who work off campus, such as student teacher supervisors

Business Card - option 5

Option 6

For individuals who need two web addresses listed

Business card - option 6

Option 7

Custom card. Contact the Marketing Office for assistance.

Envelopes

All official printed College materials must adhere to the graphic identity guidelines. The use of personal or individual letterhead and envelopes has been discontinued in order to place the primary emphasis on the College, school, unit, department or program.

Place an order for envelopes.

One-Color Envelope

One-color logo envelopes can be ordered from Central Stores. Sizes available are #9 and #10 and a #10 window envelope. 

Paper Stock

White Woven 24 lb.

one-color envelope

Two-Color Envelope

Two-color logo envelopes are ordered through Purchasing. Sizes available are #10, and #10 window envelope.

Paper Stock

Accent Opaque White Smooth 24 lb. text

Envelope

Fax Cover Sheet

A file of the one-color fax cover sheet template is available from the Marketing Office for use in your division, school, unit, department or program office.

Fax Cover Sheet

Letterhead

Letterhead examples, color and black and white.

One-Color Version

A file of the one-color letterhead is available from the Marketing Office for use in your division, school, unit, department or program office. One-color letterhead can be replicated on a laser printer, a copy machine or an offset press.

Color letterhead example

Two-Color Version

Two-color letterhead may only be obtained through Purchasing. This version contains the "bridge" element. The two-color logo should not be used without the bridge.

Place an order for two-color letterhead.

 

 

 

A longer correspondence or additional information may need to be included with the primary letterhead sheet. Never use the primary letterhead for multiple pages.

A blank second sheet with the standard top margin of one inch should be used. It is recommended that the second-page sheet be the same paper stock as the primary letterhead.

For more information please contact the office at marketing@cortland.edu or by calling 607-753-2519.

All printed College materials must adhere to the graphic identity guidelines. The use of personal or individual letterhead and envelopes has been discontinued in order to place the primary emphasis on the College, school, unit, department or program.

Logo Usage on Letterhead

Only the Marketing Office or Purchasing may add a department or office name to letterhead. Individual names will not be used on the letterhead.

Paper Stock

Standard: Accent Opaque White 70 lb. (28 lb.)
Heavy: Classic Crest Avalanche White 80 lb.

Additional Pages

A longer correspondence or additional information may need to be included with the primary letterhead sheet. Never use the primary letterhead for multiple pages.

A blank second sheet with the standard top margin of one inch should be used. It is recommended that the second-page sheet be the same paper stock as the primary letterhead.

Memorandum

A file of the one-color memorandum template is available from the Marketing Office for use in your division, school, unit, department or program office.

Memorandum sample

Name Badges

The College has developed a specific design for SUNY Cortland name badges. They are a 1 7/16" x 2 15/16" steel badge in white with black lettering and attach to clothing with a magnet. Aluminum badges and pin attachments are available for those who cannot wear magnets or steel.

Typical information to be included on a badge is

  • name (SUNY Cortland class year is optional but encouraged)
  • title, which should be the official College title, and
  • office or department

Example

Sample name badge. First list in bold, with name and class year. Title and office/department are shown on the next two lines. The SUNY Cortland logo appears at the bottom of the badge.

Place an order for name badges. Submissions are sent directly to the College's vendor.

Hillside Signs
37 South Lake Road
DeRuyter, NY 13072
Phone: 315-852-9678
Fax: 315-852-4020
Email: tom@hillsidesigns.com

Note Cards

The College offers two-color note cards with envelopes for campus offices. Note cards are printed on Accent Opaque White Smooth 80 lb. cover.

Place an order for note cards.

 Note Card

Variations on the front

Logo with department name

Logo with department name

Just logo

Logo without department name


Variations for the back

Minimum content is the College address.

Example:

SUNY Cortland
P.O. Box 2000
Cortland, NY 13045-0900

Maximum content is:

Department name
SUNY Cortland
Campus address (building name and room number)
College address (P.O. Box 2000)
Cortland, NY 13045-0900
Phone number
Fax number
Office email address
Web address

Example:

Marketing Office
SUNY Cortland
Brockway Hall, Room 207-G
P.O. Box 2000
Cortland, NY 13045-0900
607-753-2519
Fax: 607-753-5789
marketing@cortland.edu
cortland.edu/marketing

 


Note Card Envelope

Note card envelope

Standard Letter Format

Typography

Font: Agenda
Font Size: 12 point, flush left, with no hyphenation
Leading: Single or space-and-a-half

Margins

Top: 2 inches
Bottom: 1 inch
Left: 1 inch
Right: 3/4 inch

The illustration below demonstrates the margin application with the preferred block format. This example places the dateline flush left in order to provide clear space for the logo.

Please incorporate the same margins as illustrated below when using the one-color version of the letterhead.

Standard Letter Format