Red Dragon Illustrations and Details

The Red Dragon illustrations and details are additional images associated with SUNY Cortland’s graphic identity system. They are available to campus community members for use as a design element in promotional materials.  

The illustrations and details should never replace the university’s primary logo. In order to maintain a clear distinction between SUNY Cortland’s academic offerings, the illustrations and details may not serve as a primary identifier for schools, departments, offices, centers or institutes.

It is recommended that the university’s primary logo and official fonts be used in conjunction with the illustrations and details whenever possible.

Guidelines

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Guidelines

SUNY Cortland offers the following illustrations:

  • Adult Red Dragons
    • Thinking dragon with and without a thought bubble for custom content
    • Flying dragon with and without a flag for custom content
    • Thumbs-up dragon with and without a sign for custom content
    • Sideways dragon
  • Youth Red Dragons
    • Standing dragon with and without a sign for custom content
    • Dragon on all fours
  • Red Dragon details
    • Footprints
    • Trail of footprints
    • Tail with place for custom content
    • Eyes
    • Hand with circle for custom content
    • Hand with “C”
    • Friendly head
    • Fierce head
    • Forward-facing head
    • Scales in both red and white

Adult Red Dragons and Details

The adult Red Dragon illustrations and details may be used:

  • In informal contexts, such as:
    • Athletics events
    • School spirit activities
    • Alumni materials
    • Student club activities
    • Social events
    • Tabling events
    • Recruiting events
    • On apparel and promotional items

The minimum size requirement for the illustrations is 1.5” by 1.5” and 1” by 1” for the details.

The adult Red Dragon illustrations and details may not be:

  • Modified in any way, including adding props/graphics, cropping, blurring, distorting, etc.
  • Incorporated into/combined with any other mark, symbol, graphic to create a new mark
  • Used for official SUNY Cortland communications, such as admissions or hiring letters, contracts, grant proposals and any other formal business purposes
  • Included on official letterhead, envelopes and business cards
  • Used as a logo or primary identifier for a school, department, office, center or institute
  • Displayed in conjunction with the College seal
  • Used to replace SUNY Cortland’s primary logo

Youth Red Dragons

The youth Red Dragon illustrations were created for programs and activities focused on children. The target audience is ages 12 and under.

They may be used:

  • On apparel and merchandise
  • To promote youth events and activities

The youth Red Dragon illustrations and details may not be:

  • Modified in any way, including adding props/graphics, cropping, blurring, distorting, etc.
  • Incorporated into/combined with any other mark, symbol, graphic to create a new mark
  • Used for official SUNY Cortland communications, such as admissions or hiring letters, contracts, grant proposals and any other formal business purposes
  • Included on official letterhead, envelopes and business cards
  • Used as a logo or primary identifier for a school, department, office, center or institute
  • Displayed in conjunction with the College seal
  • Used to replace SUNY Cortland’s primary logo

The minimum size requirement for the illustrations is 1.5” by 1.5.”

Custom Content

The Red Dragon illustrations with the thought bubble, the sign and the flag, as well as the tail and hand with circle details, offer boxes for custom content, such text and photos.

The youth Red Dragon illustration holding a sign also includes a space for custom content.

Please note: Requests for modifications to the illustrations and details are unavailable at this time, however, please contact the Marketing Office to share needs for potential future use.

Updated Feb. 7, 2020