Overview
The Enrollment Management and Marketing (EMM) unit includes the offices of Undergraduate Admissions, Graduate Admissions, Financial Aid and Marketing. The primary goal of the unit is to strategically integrate messages and services in ways that support student recruitment, enrollment and academic success.
Enrollment management uses comprehensive recruitment and retention strategies to secure optimal enrollment and provide the financial resources needed to support research, scholarship, student success and degree completion.
Recruitment activities are coordinated between EMM offices and other campus services and units to assist students with college selection, financial aid and scholarship planning, admission, orientation and transition to college, retention and academic success.
The Enrollment Management and Marketing Office also coordinates the integrated marketing communication initiatives of the College.
