Website Content - SUNY Cortland

Website Content


  • Use headings liberally in your Web pages. People who use screen readers rely on headings to "skim" through pages.
  • Avoid all caps in headings.
  • Avoid changing the colors on headings.

Accessible Links

  • Link text needs to be descriptive of its destination; avoid language such as "Click Here" or "Read More"
  • When linking to a document other than another Web page, include the document's file format in parentheses at the end of the link:
  • Apply "Target: new window" to links sparingly because people who use alternative input devices may find it harder to navigate back to your original page.

Custom Formatting

  • Styles in the Content Management System (CMS) are set by the templates. Avoid adding your own colors or custom styles. If you paste content that retains colors, fonts or other custom styles, use the "Clear formatting" button to remove it.

Writing for the Web

  • Keep content short, simple and current.
  • Frequent use of bulleted lists, headings and short paragraphs makes content easier to read online.


  • All images are required to have a description or alt text. When inserting a new image, fill in the image description field by describing its contents.
  • Banner photos on pages should be 848px by 403px.
  • Resize all images before uploading to the CMS. The maximum width is 850 px; most can be much smaller.
  • Portrait images are typically 175px wide.