Our graphic identity — logo, colors, typefaces and design elements — represents SUNY Cortland and serves as a cornerstone for all of our communication efforts. When applied consistently and repeatedly, our graphic identity connects audiences with SUNY Cortland. The graphic elements and standards will provide guidance and direction as you convey SUNY Cortland’s brand identity.
The primary logo is SUNY Cortland’s institutional logo and represents the university in its entirety.
The mark is used to identify everything we communicate through our website, print communications, presentations, social media sites and signs. Having a clear and consistent visual identity helps build greater recognition for and awareness of the campus. It also promotes the quality of SUNY Cortland’s academic experience.
The secondary mark is a graphic element available for use by the campus community in a variety of applications. It can be used alone or with a "Cortland" or area lockup. The secondary mark can stand alone or be used in conjunction with SUNY Cortland’s primary logo. The Secondary Mark does not replace the institution’s primary logo.
A complete list of color variations are shown in the Color Options section.
To download the secondary mark and the versions with the Cortland lockup, log on to myRedDragon and follow the instructions on the Tech Help tab.
To obtain a secondary mark with a lockup with your department, office or organization's name, please complete the Secondary Mark Request Form.
Use of the SUNY Cortland logos and college seal is governed by the SUNY Cortland Communications Guide.
To use the college seal, please contact the Marketing Office at 607-753-2519 or at firstname.lastname@example.org.
If you would like the Cortland secondary mark, log in to myRedDragon and visit the Tech Help tab.
For an area-specific mark, please use the Secondary Mark Request Form.
To use the badge, please contact the Marketing Office at 607-753-2519 or at email@example.com.
Consistent and proper use of the logo is essential for ensuring the desired perception of SUNY Cortland. Likewise, the integrity of the SUNY Cortland brand diminishes when the logo is incorrectly applied. The exact arrangement and proportion of the logo must not be altered in any way.
When reproduced in color, the logo must use the PMS, CMYK, RGB or web color equivalents identified in the Colors section of this guide.
The logos may be enlarged or reduced in size as required.
The minimum size of the logo is often determined by the method of reproduction or fabrication. The minimum size, using optimal reproduction methods, can be measured by the height of the “C” at 1/4”.
The logo should be used only at a size which does not compromise quality and legibility.
The logo must not be crowded or overwhelmed by other elements.
“Clear space” refers to the area surrounding the logo that should be kept free from visual distraction.
No graphic element or text of any kind should be placed within this clear space unless otherwise shown in this manual. The recommended clear space of the primary logo is equal to the x-height of the “n” in the logo.
(X = height of the letter n) as shown below.
The secondary mark uses the height of the bottom serif in the “C” represented by “A,” a clear space of “A X 2” is required around the logo wherever it is utilized to ensure that it retains readability.
The official College colors, Cortland Red, white or black, should be used to reproduce the logo. Gold, bronze, silver and copper also are acceptable.
The College logo must be used as the primary graphic identifier in all communications. Separate logos that represent individual units or programs are not permitted.
Use of the College logo along with the name of a department, office, club or other group should follow the guidelines listed here. These guidelines apply to apparel, signage, banners and promotional items such as bags, mugs, nametags or other giveaways.
The Marketing Office will place the names of offices, departments, student clubs and groups beneath the College's logo for use on apparel or signage.
For more information, please contact 607-753-2519 or firstname.lastname@example.org.
Consistent and proper usage of the logo is essential.
If you are faced with using the logo in an application that you find questionable or not included in this guide, please contact the Marketing Office at email@example.com.
The integrity of the SUNY Cortland brand diminishes when the logos are incorrectly applied. Any variation or alteration, however small, is unacceptable.
Taglines and slogan creation is strongly discouraged. In most cases, a strategic marketing approach will provide better results and more flexibility.
Exceptions may be made in the case of short-term College-wide initiatives. These messages must be submitted to the Marketing Committee for approval and must include proposed text and/or graphic elements and a plan for distribution and expiration of the promotion. Each initiative must meet brand and editorial style guidelines and have a hard expiration date before being considered.
Please contact the Marketing Office at 607-753-2519 for consultation and guidance regarding tagline usage.
The athletics logo may be used only for visual communications pertaining to athletics, alumni events and student recruitment. Use of the athletics logo must be approved by the Marketing Committee in conjunction with the Athletics Department.
SUNY Cortland forbids unauthorized use of its athletics logo. Individuals who violate the College’s athletics logo guidelines will be referred to legal counsel for the State University of New York System.
Departments and offices that have received approval to use the logo may obtain it from the Marketing Office at firstname.lastname@example.org or 607-753-2519.
The College Seal is used only for diplomas, legal and official records, transcripts, any other legal agreements binding SUNY Cortland, printed programs presented at academic ceremonies as well as presidential communications and awards.
The official College colors, Cortland Red, white or black, should be used to reproduce the seal. Gold, bronze, silver and copper also are acceptable.
All logos and marks are the property of SUNY Cortland and may only be used with written permission. These logos may not be altered in any way. Please contact the Marketing Office at 607-753-2519 with any questions regarding usage. All graphics are trademarks of SUNY Cortland.