Department Information

Chair:
David Miller (Interim)
Professional Studies Building, Room 1114
Phone: 607-753-4251
Fax: 607-753-5795

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Program Details

Sport Management [SPMG] (Major)

The degree in sport management is focused on the business and governance of sport as it applies to sport organizations in both the nonprofit and for-profit sectors. The B.A. and B.S. degrees in sport management are designed to allow for validation with the appropriate academic accrediting body in North America, the Commission on Sport Management (COSMA), a joint commission created by the North American Society for Sport Management and the National Association for Sport and Physical Education. For more information, contact the Sport Management Department.

Admission Requirements

  1. Acceptance to the major is highly competitive and is dependent on space availability and the candidate’s academic record, behavioral and professional background. Admission to the major is limited and application does not guarantee admission.
  2. Students wishing to major in sport management must have a minimum cumulative grade point average of 2.5 to be considered. Meeting this minimum standard does not guarantee admission into the program, since the admission process is competitive.
  3. Students wishing to become majors by internally transferring from another major must submit a portfolio that includes:
    a) a change of major form
    b) a copy of their academic record
    c) a personal resume
    d) a personal statement explaining their interest in the major relative to their future academic and professional career interests.
  4. All student portfolios will be reviewed by a committee comprised of sport management faculty prior to any final decision on acceptance is made.
  5. Students may be required to complete an additional interview with department faculty.
  6. Students will be notified in writing of their acceptance, their conditional acceptance or their rejection. Students who are not accepted may reapply in a future semester.
  7. A declaration of interest in the SPMG major does not guarantee acceptance for a student.
  8. Applications are reviewed in the fall (application deadline is Oct. 1) and in the spring (application deadline is March 1) prior to course registration for the following semester.

Requirements for Sport Management Majors Seeking a Bachelor of Arts

A student can earn a B.A. by fulfilling the same professional requirements along with the addition of a foreign language (0-12 credit hours) for a total of 90 liberal arts credit hours.

Career Potential

  • Sports marketing director
  • Director of media relations
  • Event/venue manager – Olympic Games
  • Regional sales manager – sport product company

A. General Education and Liberal Arts: 37 credit hours
  • CPN 100 - Writing Studies I (3 cr. hr.) or
  • CPN 102 - Writing Studies in the Community I (4 cr. hr.)
    and
  • CPN 101 - Writing Studies II (3 cr. hr.) or
  • CPN 103 - Writing Studies in the Community II (4 cr. hr.)
GE 1: Quantitative Skills: 3 credit hours

Select one:

  • ECO 221 - Economic Statistics (3 cr. hr.)
  • MAT 201 - Statistical Methods (3 cr. hr.)
  • PSY 201 - Statistical Methods (3 cr. hr.)
  • PED 434 - Statistics and Assessment in Physical Education (3 cr. hr.)
  • EXS 201 - Statistics in Exercise Science (3 cr. hr.)
  • COM 230 - Statistical Methods (3 cr. hr.)
General Education Courses: 28 credit hours

B. Required Courses: 24 credit hours

  • SPM 275 - Foundations of Sport Management (3 cr. hr.)
  • SPM 330 - Sport Media Management (3 cr. hr.)
  • SPM 335 - Information Technology in Sport (3 cr. hr.)
  • SPM 360 - Sport Marketing (3 cr. hr.)
  • SPM 373 - Sport Law and Organization (3 cr. hr.)
  • SPM 410 - Ethics in Sport (3 cr. hr.)
  • SPM 466 - Strategic Management of Sport Organizations (3 cr. hr.)
    Select either
  • SPM 452 - Sport Business, Finance and Politics (3 cr. hr. ) or
  • ECO 366 - The Economics of Sport (3 cr. hr.)
C. SPMG Professional Electives: 3 credit hours minimum
  • SPM 201 - Introduction to Study Abroad in Sport Management (1 cr. hr.)
  • SPM 227 - Stadium and Arena Management (3 cr. hr.)
  • SPM 236 - Digital Video Analysis (1 cr. hr.)
  • SPM 238 - Sport Videography (3 cr. hr.)
  • SPM 240 - International Study Seminar in Sport Management (3 cr. hr.)
  • SPM 247 - Introduction to Intercollegiate and Scholastic Sport (3 cr. hr.)
  • SPM 255 - Sport Event Management (3 cr. hr.)
  • SPM 277 - The Business of Motorsports (3 cr. hr.)
  • SPM 279 - The Business of Professional Football (3 cr. hr.)
  • SPM 285 - Ticket Operations in Sport (3 cr. hr.)
  • SPM 287 - Fantasy Sports and Sport Video Gaming (3 cr. hr.)
  • SPM 301 - Cross-Cultural Perspectives Abroad in Sport Management (1 cr. hr.)
  • SPM 311 - Legal Issues in Physical Education and Sport (3 cr. hr.)
  • SPM 320 - Sport Entrepreneurship (3 cr. hr.)
  • SPM 336 - Advanced Digital Video Analysis (1 cr. hr.)
  • SPM 338 - Advanced Sport Videography (3 cr. hr.)
  • SPM 349 - Sport Management Practicum (3 cr. hr.)
  • SPM 355 - Sport Tourism and Mega-Events (3 cr. hr.)
  • SPM 401 - Seminar: Reflections Abroad in Sport Management (1 cr. hr.)
  • SPM 430 - Applied Sport Media Management (3 cr. hr.)
  • SPM 435 - Applied Information Technology in Sport (3 cr. hr.)
  • SPM 436 - Applied Digital Video Analysis (1 cr. hr.)
  • SPM 438 - Applied Sport Videography (3 cr. hr.)
  • SPM 440 - International Sport Enterprise (3 cr. hr.)
  • SPM 450 - Disability and Sport (3 cr. hr.)
  • SPM 455 - Applied Sport Event Management (3 cr. hr.)
  • SPM 460 - Applied Sport Sales and Marketing (3 cr. hr.)
D. Required SPMG Field Experience: 12-18 credit hours
  • SPM 149 - Event Practicum I (1 cr. hr.)
  • SPM 249 - Event Practicum II (1 cr. hr.)
  • SPM 370 - Pre-Internship Seminar in Sport Management (1 cr. hr.)
  • SPM 470 - Internship in Sport Management (6-12 cr. hr.)
  • SPM 475 - Internship Seminar (3 cr. hr.)
E. Required LASR Courses: 12 credit hours
  • PSY 101 - Introductory Psychology (3 cr. hr.)
  • CAP 100 - Introduction to Computer Applications (3 cr. hr.) or
  • SPM 100 - Introduction to Computer Applications (3 cr. hr.) SPM major, not open to students who have taken CAP 100.
  • COM 100 - Human Communication (3 cr. hr.)
  • COM 210 - Fundamentals of Public Speaking (3 cr. hr.) or
  • COM 300 - Interpersonal Communication (3 cr. hr.)
F. Other Required Management and Economics Foundation: 15 credit hours

  • MGT 250 - Principles of Management (3 cr. hr.)
  • MGT 253 - Principles of Marketing (3 cr. hr.)
  • MGT 254 - Principles of Accounting I (3 cr. hr.)
  • ECO 111 - Principles of Microeconomics (3 cr. hr.)
    Select any 300 or 400 level course with MGT or ECO prefix.
G. Free Electives: 3 credit hours

Students may elect to use their free electives for one of the concentrations listed in section H below.

H. Optional Concentrations in Sport Management: 12 credit hours

Courses used to satisfy completion of concentration cannot also be used to satisfy three credit hour SPM professional elective requirement (see section C).

1. Sport Facilities and Event Management: 12 credit hours
  • SPM 455 is required for the concentration.
    SPM 455 - Applied Sport Event Management (3 cr. hr.)
    Select at least nine credit hours:
    SPM 227 - Stadium and Arena Management (3 cr. hr.)
    SPM 247 - Introduction to Intercollegiate and Scholastic Sport (3 cr. hr.)
    SPM 255 - Sport Event Management (3 cr. hr.)
    SPM 285 - Ticket Operations in Sport (3 cr. hr.)
    SPM 349 - Sport Management Practicum (3 cr. hr.)
    SPM 355 - Sport Tourism and Mega-Events (3 cr. hr.)
    SPM 450 - Disability and Sport (3 cr. hr.)

2. Sport Media and Technology Concentration: 12 credit hours
  • Select at least nine credit hours:
    SPM 236 - Digital Video Analysis (1 cr. hr.)
    SPM 238 - Sport Videography (3 cr. hr.)
    SPM 285 - Ticket Operations in Sport (3 cr. hr.)
    SPM 287 - Fantasy Sports and Sport Video Gaming (3 cr. hr.)
    SPM 349 - Sport Management Practicum (3 cr. hr.)
    SPM 360 - Sport Marketing (3 cr. hr.)
    Select at least three credit hours:
    SPM 430 - Applied Sport Media Management (3 cr. hr.)
    SPM 435 - Applied Information Technology in Sport (3 cr. hr.)

3. Sport Sales and Marketing Concentration: 12 credit hours
  • SPM 460 is required for the concentration.
    SPM 460 - Applied Sport Sales and Marketing (3 cr. hr.)
    Select at least nine credit hours:
    SPM 277 - The Business of Motorsports (3 cr. hr.)
    SPM 279 - The Business of Professional Football (3 cr. hr.)
    SPM 285 - Ticket Operations in Sport (3 cr. hr.)
    SPM 287 - Fantasy Sports and Sport Video Gaming (3 cr. hr.)
    SPM 320 - Sport Entrepreneurship (3 cr. hr.)
    SPM 349 - Sport Management Practicum (3 cr. hr.)
    SPM 355 - Sport Tourism and Mega-Events (3 cr. hr.)

4. International Sport Management Concentration: 12 credit hours
  • Select at least nine credit hours:
    Any 200-level foreign language course 

  • SPM 201 - Introduction to Study Abroad in Sport Management (1 cr. hr.)
  • SPM 240 - International Study Seminar in Sport Management (3 cr. hr.)
  • SPM 301 - Cross-Cultural Perspectives Abroad in Sport Management (1 cr. hr.)
  • SPM 349 - Sport Management Practicum (3 cr. hr.)
  • SPM 355 - Sport Tourism and Mega-Events (3 cr. hr.)
  • SPM 401 - Seminar: Reflections Abroad in Sport Management (1 cr. hr.)
  • Select at least three credit hours:

  • SPM 440 - International Sport Enterprise (3 cr. hr.)
  • SPM 450 - Disability and Sport (3 cr. hr.)
5. Sport Videography Concentration: 12 credit hours
  • SPM 438 is required for the concentration.
    SPM 438 - Applied Sport Videography (3 cr. hr.)
    Select at least nine credit hours:
    SPM 236 - Digital Video Analysis (1 cr. hr.)
    SPM 238 - Sport Videography (3 cr. hr.)
    SPM 336 - Advanced Digital Video Analysis (1 cr. hr.)
    SPM 338 - Advanced Sport Videography (3 cr. hr.)
    SPM 349 - Sport Management Practicum (3 cr. hr.)
    SPM 436 - Applied Digital Video Analysis (1 cr. hr.)

Total Credit Hours Required for Graduation: 120

Example of the bachelor's degree in Sport Management over four years

This is a proposed four-year course sequence for the B.S.

First Year Total credit hours: 33

General Education (9 cr. hr.)
COM 100 - Human Communication (3 cr. hr.)
COR 101 - The Cortland Experience: A First Year Seminar (1 cr. hr.)
ECO 111 - Principles of Microeconomics (3 cr. hr.)
MGT 250 - Principles of Management (3 cr. hr.)
SPM 100 - Introduction to Computer Applications (3 cr. hr.)
SPM 149 - Event Practicum I (1 cr. hr.)
SPM 275 - Foundations of Sport Management (3 cr. hr.)
and
CPN 100 - Writing Studies I (3 cr. hr.) or
CPN 102 - Writing Studies in the Community I (4 cr. hr.)
and
CPN 101 - Writing Studies II (3 cr. hr.) or
CPN 103 - Writing Studies in the Community II (4 cr. hr.)

Second Year Total credit hours: 32

General Education (10 cr. hr.)

  • COM 210 - Fundamentals of Public Speaking (3 cr. hr.) or
  • COM 300 - Interpersonal Communication (3 cr. hr.)
  • ECO 221 - Economic Statistics (3 cr. hr.) or equivalent statistics course
  • MGT 253 - Principles of Marketing (3 cr. hr.)
  • MGT 254 - Principles of Accounting I (3 cr. hr.)
  • PSY 101 - Introductory Psychology (3 cr. hr.)
  • SPM 249 - Event Practicum II (1 cr. hr.)
  • SPM 330 - Sport Media Management (3 cr. hr.)
  • SPM 335 - Information Technology in Sport (3 cr. hr.)
Third Year Total credit hours: 31

Professional electives (6 cr. hr.)
General Education (9 cr. hr.)
Concentration/free lectives (6 cr. hr.)

  • SPM 360 - Sport Marketing (3 cr. hr.)
  • SPM 370 - Pre-Internship Seminar in Sport Management (1 cr. hr.)
  • SPM 373 - Sport Law and Organization (3 cr. hr.)
    Select either
  • ECO 366 - The Economics of Sport (3 cr. hr.) or
  • SPM 452 - Sport Business, Finance and Politics (3 cr. hr. )
Fourth Year Total credit hours: 24-30

Any 300 or 400 level course with an ECO or MGT prefix (3 cr. hr.)
Concentration/free electives (6 cr. hr.)

  • SPM 466 - Strategic Management of Sport Organizations (3 cr. hr.)
  • SPM 470 - Internship in Sport Management (6-12 cr. hr.)
  • SPM 410 - Ethics in Sport (3 cr. hr.)
  • SPM 475 - Internship Seminar (3 cr. hr.)