Department Information

Chair:
Mark Dodds (Interim)
Professional Studies Building, Room 1114
Phone: 607-753-4251
Fax: 607-753-5795

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Course Detail

SPM 630 - Sport Media Management

An introduction to the structure, function, role and effects of the mass media within the sport industry. Prime consideration is given to the study of the principles and fundamentals involved in the practical applications of sport media relations, public relations and sports information. A survey of historic, economic, legal and technical aspects of sport broadcasting will also be conducted including an investigation of audience research, selection of events, networks and rights fees associated with sports events. Course requires the development and production of promotional, informational and news-oriented media material.

(3 cr. hr.)

Frequency code S = offered in spring
Additional frequency code descriptions can be found in the Terminology Guide.