SPM 660 - Sport Marketing
Compares and contrasts the field of sport and lifestyle marketing with the practices and applications of mainstream marketing. Course work includes a historical overview of sport marketing and examines the application of marketing principles to North American-based collegiate and professional sport organizations and events, international sport organizations and events, commercial and public organizations, sporting good manufacturing and the sport enterprise in general.
(3 cr. hr.)Frequency code F = offered in fall
Additional frequency code descriptions can be found in the Terminology Guide.
