Department Information

Chair:
Mark Dodds (Interim)
Professional Studies Building, Room 1114
Phone: 607-753-4251
Fax: 607-753-5795

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Course Detail

SPM 660 - Sport Marketing

Compares and contrasts the field of sport and lifestyle marketing with the practices and applications of mainstream marketing. Course work includes a historical overview of sport marketing and examines the application of marketing principles to North American-based collegiate and professional sport organizations and events, international sport organizations and events, commercial and public organizations, sporting good manufacturing and the sport enterprise in general.

(3 cr. hr.)

Frequency code F = offered in fall
Additional frequency code descriptions can be found in the Terminology Guide.