Department Information

Chair:
David Miller (Interim)
Professional Studies Building, Room 1114
Phone: 607-753-4251
Fax: 607-753-5795

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Course Detail

SPM 662 - International Sport Marketing

This course compares and contrasts the field of international sport and lifestyle marketing with the practices and applications of mainstream marketing. Course work includes a historical overview of sport marketing and examines the application of marketing principles to international and domestic professional, amateur and collegiate sport organizations and events, commercial and public organizations, sporting goods manufacturing and the sport enterprise in general. Not open to students who have received credit for SPM 660.

(3 cr. hr.)

Frequency code F = offered in fall
Additional frequency code descriptions can be found in the Terminology Guide.