Department Information

Chair:
Mark Dodds (Interim)
Professional Studies Building, Room 1114
Phone: 607-753-4251
Fax: 607-753-5795

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Course Detail

SPM 460 - Applied Sport Sales and Marketing

An applied sport promotion class involving the application of promotional theory, event planning and management, public relations, sponsorship proposal writing and the sales and solicitation of sponsorships to an existing sports event, sport organization or team. Semester-long project required. Prerequisite: SPM 360. (3 cr. hr.)

Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.