Department Information

Chair:
Mark Dodds (Interim)
Professional Studies Building, Room 1114
Phone: 607-753-4251
Fax: 607-753-5795

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Course Detail

SPM 665 - Applied Sport Marketing Research

Compares and contrasts the various research methodologies utilized in marketing research and most commonly practiced in sport marketing settings. Students are assigned a sport research project and are responsible for selecting the appropriate research design for implementing the research, analyzing and interpreting data, and publishing the results. In many cases, students will work as consultants to a specific sport organization or league.

Prerequisite: SPM 660.

( 3 cr. hr.)

Frequency code S = offered in spring
Additional frequency code descriptions can be found in the Terminology Guide.