Department Information

Chair:
Mark Dodds (Interim)
Professional Studies Building, Room 1114
Phone: 607-753-4251
Fax: 607-753-5795

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Course Detail

SPM 360 - Sport Marketing

Application of marketing and market analysis techniques to sports. Topics include sport consumer behavior, demand analysis, strategic market planning and sponsorship.

Prerequisite: MGT 253.

(3 cr. hr.)

Frequency code A = offered every semester
Additional frequency code descriptions can be found in the Terminology Guide.