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Course Detail

SPM 277 - The Business of Motorsports

An overview of the management strategies and business models utilized by the teams, facilities and sanctioning bodies of major professional motor sports. A special emphasis will be placed on the National Association for Stock Car Auto Racing (NASCAR). There will be significant in-depth and behind-the-scenes analysis of motor sports business from the brand loyalty of its fans to the complexities of team economics to national television contracts. (3 cr. hr.)

Frequency code B = offered at least once per year
Additional frequency code descriptions can be found in the Terminology Guide.