Faculty/Staff Detail - SUNY Cortland

Faculty/Staff Detail

Simon Brandon-Lai

Dr. Simon Brandon-Lai is an Assistant Professor at the State University of New York, College at Cortland, where he teaches courses in sport marketing, strategic management, and enterprise. He earned his Ph.D. in Sport Management at Florida State University, where he was a Doctoral Fellow in the Center for Sport, Health, and Equitable Development. In addition, Dr. Brandon-Lai also holds a M.S. from Temple University, a M.Sc. from the University of Exeter (UK), and a B.A. from Oxford Brookes University (UK).

In his research, Dr. Brandon-Lai focuses on topics related to sport marketing, consumer behavior, and organizational behavior. This research has been published in various peer-reviewed journals, including Sport Management Review, European Sport Management Quarterly, Sport Marketing Quarterly, and the Journal of Leisure Research; and has been presented at academic conferences, including those hosted by the North American Society for Sport Management, and the Sport Marketing Association.

Outside academia, Dr. Brandon-Lai has experience in the advertising industry, predominantly in sales and marketing. He is also engaged as a consultant for sports organizations, managing projects related to consumer research, brand insights, and sponsorship acquisition.


Ph.D., Sport Management, Florida State University
M.S., Sport Management, Temple University
M.Sc., Sport and Health Sciences, University of Exeter, UK
B.A., Sport and Coaching Studies, Oxford Brookes University, UK


SPM 466: Strategic Management of Organizations
SPM 610: Sport Enterprise
SPM 660: Sport Marketing


Brandon-Lai, S. A., Armstrong, C. G., & Ferris, G. R. (in press). Organisational impression congruence: A conceptual framework for sport service organisations. Sport Management Review.

Martinez, A. D., Russell, Z. A., Maher, L. P., Brandon-Lai, S. A., & Ferris, G. R. (in press). The sociopolitical implications of organizational reputation: Firm financial reputation x social reputation interaction on firm financial performance. Journal of Leadership & Organizational Studies.

Brandon-Lai, S. A., Armstrong, C. G., & Bunds, K. S. (2016). Political skill and sport management internships. Journal of Applied Sport Management, 8(3), XXX-XXX.

Bunds, K. S., Brandon-Lai, S. A., & Armstrong, C. G. (2016). An inductive investigation of participants' attachment to charity sports events: The case of Team Water Charity. European Sport Management Quarterly, 16(3), 364-383.

Kim, A. C. H., Coutts, C., Newman, J. I., & Brandon-Lai, S. A., Kim, M. (2016). Social geographies of play: Mapping the socio-geography of community-based youth sport participation. Journal of Amateur Sport, 2(1), 39-72.

Brandon-Lai, S. A., Funk, D. C., & Jordan, J. S. (2015). The stage-based development of behavioral regulation within the context of physically active leisure. Journal of Leisure Research, 47(4), 401-424.

Jordan, J. S., Brandon-Lai, S. A., Sato, M., Funk, D. C., & Kent, A. (2014). The impact of fan identification and notification on survey response and data quality. Sport Marketing Quarterly, 24(1), 27-37.