Cortland Health and Wellness Conference

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Date: April 8th 2017

Location: Sperry 105

Presenters Name: Lisa Lewis, Ed.D., Licensed Psychologist, CADC-II

Session Title: Big and Strong, Healthy and Happy: Promoting Habits and Motivation Among Girls and Women for a Lifetime of Strength and Wellness.

Session Information: We encourage our little girls and boys to eat right, play, and be active so that they can grow up to be “Big and Strong”. Somehow, the message we send our girls changes as they reach puberty. In its place, messages abound from the media and even athletic settings about being “slimmer” “leaner”, and “toned”. How can girls and women grow to be bigger, stronger, and better, when they are constantly told to be smaller, weaker, and less than? In this session, we discuss the importance of promoting strength training for girls and women.

Bio: Dr. Lewis is a licensed psychologist and certified addictions counselor who currently works in college mental health. She has a passion for fitness and wellness, and earned her doctorate in sport psychology at Boston University. In addition to writing articles and working with athletes and fitness enthusiasts in private practice, Dr. Lewis has also co-presented with Artemis Scantalides and Tony Gentilcore, adding mental skills into seminars and workshops for strength trainers and personal trainers.


Presenters Name: Tony Gentilcore, CSCS

Session Title: Building a Brand: From Zero to 1000 Likes.


Session Information: In today's saturated health/fitness industry it's becoming more and more imperative to adapt and to figure out ways to separate yourself from the masses. One of the best ways to do so is in building an online presence using social media in addition to pursuing writing.


In his talk Tony will discuss strategies fitness professionals can implement to build a larger presence with integrity using the "Big 3" - Facebook, Twitter, Instagram - as well as with the written word. How can you write stuff that will actually get read, and in turn help build your business? Moreover, what tips should you consider in order to see your name in fitness magazines and popular online websites?


Bio: Tony Gentilcore is a State University of New York at Cortland alumni, with a degree in health education. He is a founder of Cressey Sports Performance which is located outside of Boston. Tony is the owner of a personal training studio in Boston called CORE. He works with a wide variety of clientele on a daily basis. He loves helping people get stronger and works to get clients to buy into the mentality of setting performance based goals.


Presenter name: Brian St. Pierre, MS, RD, CSCS, CISSN, PN1

Session Title: Meal Plans That Don't Suck


Session information: Clients often ask "Do I get a meal plan"? As a fitness pro, the answer should be no, (not exactly). Meal plans have long been a staple of fitness and nutrition products and coaching. Trainers and nutrition experts are taught to make meal plans; clients are taught to expect them. But instead of a meal plan, Brian will show you how to think in terms of "meal transformation". He'll walk you through how to help your clients transform their meals in a successful and sustainable way. And provide real-life examples of the strategies needed to do this for "regular" clients, as well as highly advanced folks. So come along, and learn a whole new way of providing meal plans to clients, ones that don't suck.


Bio: Brian St. Pierre is the Director of Performance Nutrition at Precision Nutrition, working with a host of fitness professionals and professional sports teams including the San Antonio Spurs, Cleveland Browns, and more. Prior to his work with Precision Nutrition, Brian worked for three years at Cressey Sports Performance as the head Sports Nutritionist and as a Strength and Conditioning Coach, working with hundreds of athletes and recreational exercisers of all types. 

He is the author of the High Performance Handbook Nutrition Guide, the Show and Go Nutrition Guide, and Ultimate Hockey Nutrition, Brian is a Registered Dietitian with a Master’s degree in Food Science and Human Nutrition. He's also a Certified Sports Nutritionist as well as a Certified Strength and Conditioning Specialist. As part of the Precision Nutrition mission, he helps to deliver life-changing, research-driven nutrition coaching for everyone.


Presenter name: Mark Fisher

Session title: 5 Lessons in 5 Years; the cave you fear to enter holds the treasures you seek

Session information: In this presentation, Mark Fisher of Mark Fisher Fitness, offers a candid look into his unlikely journey from a personal trainer to business owner. In this no-holds barred examination of his many missteps as a ‘ridiculous human’ turned ‘accidental-entrepreneur’, attendees will see what really goes on behind the scenes of one of the country’s fastest growing and over-the-top gyms. Running a fitness business isn’t for the faint of heart, but if you’re going to do it, come and learn about what not to do by some of Mark’s humorous if painful examples.

Bio: Mark Fisher is the co-owner of Mark Fisher Fitness, one of the most successful gyms in the history of the fitness industry. Within a few short years, MFF has grown from a single personal trainer to a staff of over 30, over 700 members, and two physical locations in Manhattan. MFF was also recognized as #312 on the 2015 Inc. 500 fastest growing companies in America, and one of Men's Health's "Top 20 Gyms in America."


Presenter name: David Just, PhD

Session title: The Value of Choice: A Behavioral Economic Approach to Food Policy 

Session information: The fight against obesity has often drawn stiff and spirited opposition from those who would defend the importance of individual choice. At the same time, there is now incontrovertible evidence that said individual choices can be easily manipulated through small and seemingly innocuous factors in the choice environment. Is choice important, and, if so, how?  I will discuss how individual choice matters and the types and scopes of policies implied by what we know of individual responses to choice and choice restriction. Examples will be drawn from the school lunch program, food assistance programs and from general food choice environments.

Bio: Dr. David R. Just received his PhD (2001) and MS (1999) degrees in Agricultural and Resource Economics from the University of California, Berkeley, and a BA (1998) in Economics from Brigham Young University. He is currently a professor and Director of Graduate Studies in the Charles H. Dyson School of Applied Economics and Management at Cornell University. In addition he serves as co-director of the Cornell Center for Behavioral Economics in Child Nutrition Programs. David’s award winning research has been published in scores of research articles, winning wide recognition both among academics and within the popular press. His work has been reported in numerous media outlets.

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