Department Information

Chair:
Paul van der Veur
Van Hoesen Hall, Room B-117
Phone: 607-753-4201
Fax: 607-753-4821

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Course Detail

COM 421 - Mass Media Advertising

Survey of advertising in media with attention to history and government regulations. Analysis of advertising theories, issues, problems and effects.

Prerequisite: COM 301.

(3 cr. hr.)

Frequency code B = offered at least once per year
Additional frequency code descriptions can be found in the Terminology Guide.