Faculty/Staff Detail

Raymond J. Cotrufo, Sport Management Department, received notice that his article, “NFL Player Safety: Does Prioritizing Player Welfare Attract Consumers,” will be published in the International Journal of Sport Management. In the study, college-aged participants completed a survey providing information regarding their exposure to increased player safety measures implemented by the National Football League, and whether or not these measures influenced their consumption intentions toward the League. Results demonstrated that exposure to increased player safety in the NFL influenced participants in a positive way, especially in the cases of their intentions to consume NFL-related media and their intentions to discuss the NFL with others.